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The global experts in hygiene services

Initial is the world's leading hygiene company, delivering innovative, integrated and discreet hygiene services to commercial customers in over 60 countries worldwide.

Hygiene services

Fully-serviced integrated hand, surface, waste and air hygiene solutions that help to keep your employees and customers safe.

Specialist disinfection services

Fast response disinfection services to protect your business against infectious bacteria, viruses and disease.

The Global Hygiene Reset report

Twenty questions. Twenty countries. Twenty thousand responses. Learn more about the impact that Covid-19 has had on hygiene attitudes and behaviours.

Global account management for multinational businesses

We’re dedicated to supporting multinational businesses by providing comprehensive, tailored and integrated hygiene services, to protect people, property and reputation. Our multinational customers benefit from unrivalled investment in research and development, testing, regulatory understanding and solution innovation. 

We stay ahead of hygiene challenges with pioneering solutions focusing on safer, smarter and greener hygiene solutions.
Initial serves over 60 countries worldwide, providing international account management with regular reporting and a single point of contact.
Our services and solutions meet local legislation, regulations and support guidance from leading authorities such as the WHO and CDC.

Supporting businesses across the globe

At Initial, we believe in smart hygiene for smart businesses across a wide variety of sectors. We ensure you're covered in all key risk areas, not just the washroom.

Coronavirus response

Protecting our customers and employees against COVID-19.

About Initial

Helping businesses to mitigate risk and be hygienically safe for over 115 years.

Your local experts

Operating in over 60 countries worldwide, Initial can help fulfil your commercial hygiene needs. Find out more about the products, services and pricing in your country.

Delivering hygiene confidence

Our holistic approach will help you establish good hygiene practices across your organisation - creating healthier and more hygienic work environments. We install and maintain your hygiene solutions and manage consumables and sanitary waste while ensuring compliance with all local legislation and environmental regulations.

Hygiene and wellbeing for the whole building

We offer a broad range of washroom hygiene solutions to reduce hygiene risks; hygiene protection across your facilities for hands, surfaces and the air; and enhanced environment solutions designed to improve your premises such as premium scenting and biophilic design to help improve wellbeing.

Trust in the science

Our solutions and services are sustainably and scientifically developed and rigorously tested to give the best levels of risk-mitigation against the spread of germs. Our team of chemists, microbiologists and formulators are dedicated to providing businesses with effective and safe hygiene solutions.


CCPA notice for US customers

Your privacy is important to us. In rare circumstances we may share your information with trusted partners to improve the your service that may be deemed as a "sale" as defined in the CCPA. You can opt out here:

Do not sell my information