Awards and accolades

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Award-winning washroom hygiene solutions

At Initial, we continuously invest in research and development to create state-of-the-art hygiene washroom solutions that deliver real end-user benefits to our customers.

Initial Signature range wins the prestigious Red Dot Design award

The Signature Range was awarded the prestigious Red Dot Design Award, an internationally-recognised product quality seal for achieving product design excellence.

Conferred by the Design Zentrum Nordrhein Westfalen in Essen, Germany, The Signature Range is privileged to be awarded for it’s quality and innovative strength out of 4,815 entries from over 53 countries, evaluated by a panel of 40 international experts.


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Initial dedicated extensive research into the impact of hygiene, market analysis and customer counsel in the development of the Signature range. The range is designed to raise the standard of washroom hygiene, enabling businesses to minimise the spread of bacteria.

The products were developed through a collaboration of marketing, manufacturing and engineering professionals in partnership with design consultants, Orca Design.

The Red Dot Design Awards are an internationally recognised product accolade. Previous winners include high-profile brands such as Mercedes, Apple, Bosch and Issey Miyake.

Signature comprises public washroom hygiene products which includes paper towel dispensers, feminine hygiene units and toilet seat cleaners.

The factors for the range winning the coveted Red Dot quality seal includes the slick contoured surfaces that features antibacterial silver-ions embedded within the plastic and painted coatings, which provides an antimicrobial surface that helps prevent cross-contamination of germs and bacteria, thereby providing enhanced protection for washroom users.

The Initial Signature range project required more than 4,500 man days and to ensure long term durability and robustness, the Air Fresh range and hand soap dispensers were tested 1.5 million and 1 million operations respectively.

Initial Signature range wins the President’s Design Award, Singapore

presidents design award

The Signature range was awarded Singapore’s most prestigious design accolade in late 2013: the President’s Design Award.

It was conferred by the President of the Republic of Singapore, and jointly administered by Design Singapore Council and Urban Redevelopment Authority. With an appointment panel of expert jurors from both Singapore and overseas, the award recognizes excellence across various design disciplines that contributes significant differences to the community and improves the quality of life.

From brand study, product analysis, emotive inspiration, environment landscape, to user attitude and behavior, the Signature range had undergone a stringent research and development process, intensive product testing and science validation.

With a commitment to achieve quality hygiene standards, the new Signature range integrates functionality, great design and aesthetics.