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Washroom air care

The importance of good washroom air care should never be underestimated. Smell is one of the first things people notice when entering a washroom and it can have a significant impact on their perception of a business and how they behave. Research has found that 77% of people leave with a negative perception of a business with unpleasant smelling washrooms, and for 67% this would also make them less likely to shop there. Malodour can also breed undesirable and unhygienic behaviours such as not washing hands, with 88% of people leaving as soon as possible to avoid unpleasant smells. 

Make sure a poor washroom experience doesn’t affect your business. Our range of advanced air care solutions cater for a wide variety of washroom environments. We can help you target malodour with exclusive scents, filter the air to keep it fresh, or even neutralise bacteria in the washroom before it becomes a problem. 

You never get a second chance to make a good impression. As the leading provider of commercial washroom solutions, we’ll make sure you give the right impression every time.


Washroom air care range and benefits

Be it leading fragrances, odour-neutralising solutions or air purification systems that target malodourous particles and bacteria – we’ve got the solution for you.

Signature AirFresh Fan

High performance fan that uses Aromaguard technology and sophisticated fragrances to target washroom malodours and unpleasant smells. Features customisable settings for fragrancing intensity.

ECOBreeze Air Hygiene

Triple action air hygiene system filters physical and malodourous particles, cleans and fragrances the air in the washroom. Environmentally-friendly solution with a non-toxic natural carbon filters sustainably sourced from coconut shell.

GENIE Advanced Air Treatment

Designed for washrooms with the most challenging malodour problems, GENIE’s micro-droplet technology enables even dispersal of odour neutralising fragrances across the washroom and customisable programming options to accommodate varying traffic levels.

Air Sterilisation

Patented air purification technology removes bacteria, viruses, moulds and fungi from the air instead of masking them and prevents further microbial cross-contamination.

The Initial service promise

Initial provides a range of hygiene solutions to help ensure the safety and well-being of customers. By offering a range of flexible serviced contracts tailored specifically to the needs of your business, Initial delivers the highest levels of service, innovative solutions and customer care. We will install and maintain your hygiene solutions, manage consumables, dispose of medical waste whilst ensuring compliance with all necessary hygiene and environmental legislation.

1. On-site hygiene survey

We carry out a survey of your business premises, discuss your concerns and make recommendations specific to your needs.

  • Local, expert hygiene surveyors
  • Calls returned within 24 hours (Mon-Fri)
  • Appointment at a time of your convenience

2. Tailored hygiene solutions

We work with you to develop a hygiene program bespoke to your business needs.

  • Award winning hygiene products
  • Quick, discreet installation with minimal disruption to your business
  • In compliance with all hygiene and environmental regulations

3. Professional service

Our local team of service technicians will attend scheduled visits for ongoing maintenance.

  • Quality assurance that your hygiene solutions are in good order
  • 48 hour issue resolution
  • Proof of service made available online
Contact us today