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News and expertise

Celebrating 120 years of Initial: our journey so far

Since humble beginnings in 1903, Initial has grown into a global hygiene brand with one of the most comprehensive and flexible service portfolios on the market.

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How has hygiene changed in 120 years?

What were hygiene standards like back in the 1900s? We take a brief look at how hygiene standards, practices and expectations have changed in the past century.

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Is your business delivering confidence?

When you think about it, confidence can be a rather fragile notion and the global pandemic has affected everyone’s in so many ways. If you were able to take someone from 2019 and then suddenly drop...

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Australian Open partners with Initial for a second consecutive year

The Australian Open renewed its partnership for a second year with global hygiene brand Initial as the Official Hygiene Partner of AO22.

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