Here’s a little experiment for you. Next time you have a meal try holding your nose while you eat. What you’ll find is that your ability to taste the food will be significantly hindered. Indeed, you...
Several years ago, psychologist David Pizzaro ran an experiment on the streets of New York, USA. He recreated the smell of human flatulence and asked passers-by to have a smell, in order to reveal the profound...
Customer loyalty: it’s a hugely important concept for any business, but one that’s been notoriously hard to secure. Think about your own experiences with the brands that you love. What is it that keeps you coming...