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The Power of Scenting

With consumers demanding more and more from brands, multi-sensory marketing represents a powerful opportunity to create long lasting and profitable customer relationships. Sensory marketing also helps companies to enhance employees' working experience.

Research shows that if you trigger a response from two of your consumer's senses, such as combining sound and visual, or texture and taste, a consumer's experience is enhanced and brand engagement is multiplied.

Smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.

With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.

Scent Range

Our scent experts study your brand persona to recommend suitable scent for you. Whether you are looking for a scent that is refreshing and uplifting or relaxing and soothing, our Scent Range has a good selection to cater varying needs.

The benefits of scenting

Presenting itself as an innovative alternative, Premium Scenting uses aroma diffuser technology to effectively remove bad smells and provide consistent scent coverage.

Scenting your business

The power of scent and experiential marketing has been unleashed by many brand owners spanning a variety of business sectors. What about you?

Scenting For Events

Strategic use of scent marketing instantly elevates the ambience of your events, helping your clients to increase product interest and brand recall.

Scenting For Washroom

Delight your visitors during their washroom visits the moment they walk in, providing a seamless experience.

Expert surveying and assessment

Expert surveying and assessment

We will survey your space to find the best diffusion solution by testing airflow, measuring space and reviewing your air management system. A unique diagnostic tool is also used to accurately compute the scent level required and determining the system necessary to deliver the fragrance in the most cost-effective manner.

Customer's Review

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About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.