air fresh bathroom odour

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Make a better impression with Initial Air Care

The importance of good washroom air care should never be underestimated. Smell is one of the first things people notice when entering a washroom and it can have a significant impact on their perception of a business and how they behave. Research has found that 77% of people leave with a negative perception of a business with unpleasant smelling washrooms, and for 67% this would also make them less likely to shop there. Malodour can also breed undesirable and unhygienic behaviours such as not washing hands, with 88% of people leaving as soon as possible to avoid unpleasant smells. 

Make sure a poor washroom experience doesn’t affect your business. Our range of advanced air care solutions cater for a wide variety of washroom environments. We can help you target malodour with exclusive scents, filter the air to keep it fresh, or even neutralise bacteria in the washroom before it becomes a problem. 

You never get a second chance to make a good impression. As the leading provider of washroom solutions, we’ll make sure you give the right impression every time.


Air Care range and benefits

Whether you want leading fragrances, odour-neutralising solutions or systems that target malodourous particles and bacteria – we’ve got the solution for you.

Signature Airfresh Fan

High performance fan that uses Aromaguard technology and sophisticated fragrances to target washroom malodours and unpleasant smells.

  • Modern scents from a world leading fragrance house 
  • Scientifically designed to optimise fragrance dispersal 
  • Continuous fragrance to tackle washroom odours 
  • Customisable settings for fragrancing intensity

GENIE Odour Neutralising Air Care

The most advanced commercial air treatment system available today, GENIE is designed for washrooms with the most challenging malodour problems. 

  • Micro-droplet technology enables odour neutralising fragrance to evenly disperse across the room 
  • Fragrances designed by renowned fragrance experts 
  • Advanced programming options to accommodate varying traffic levels 
  • Customisable for your specific requirements


This triple action air hygiene system filters physical and malodourous particles while both cleaning and fragrancing the air. Tests show it removes 89% of malodour after just 30 minutes.

  • Filters and fragrances up to 44m3 of air per hour
  • Customisable settings to filter and fragrance according to your requirements 
  • Environmentally friendly with a non-toxic natural carbon and no aerosols 
  • Available in two fragrances

Air Purifier

Patented purifying technology removes bacteria from the air. Get rid of persistent washroom odours and prevent further microbial cross-contamination.

  • Specifically designed and engineered to tackle organic washroom smells 
  • Effectively removes bacteria, viruses, moulds and fungi from air 
  • Reduces need for chemical-based solutions such as urinal blocks and deodoriser sprays 
  • Destroys odours instead of masking them

Service and Support

Our experts support you through every step of the air care process. From advice and recommendations through to professional installations, customised service and maintenance – we provide all the air care support you need.

1. Contact

Call us and we will arrange for your local team to be in contact.

  • Local expert surveyors 
  • Calls returned within 24 hours (Mon-Fri)

2. Survey

We will discuss your hygiene needs, arrange for an on-site survey and make recommendations specific to your business' needs.

  • Appointment at a time of your convenience
  • Solutions tailored to your business requirements
  • In compliance with all hygiene and environmental regulations

3. Installation

Our expert installation service is completed within a maximum of 10 days following your order.

  • Appointment at a time of your convenience
  • Quick, discreet installation of certified products
  • No disruption to your business

4. Service

Our local team of service technicians will attend scheduled services.

  • Discreet service
  • Quality assurance that your hygiene solutions are in good order
  • Offering a 48 hour issue resolution
  • Proof of service made available online
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