Smell is the most powerful of our five sense. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.
Research shows that if you trigger a response from two of your consumer’s five sense, such as scent, and visuals, the consumer’s experience is enhanced and brand recall is multiplied.
With consumers demanding more from brands, multi-sensory marketing represents a powerful opportunity to create long-lasting and profitable customer relationships. From increased footfall and purchase intentions to higher number of return visits, multi-sensory marketing can elevate your business beyond its current state. It also helps companies to enhance employees’ work experience, leading to higher morale and productivity.
Create and enhance your customer experience with Premium Scenting today.