The power of scent and human behaviour

The state of public washrooms can have a surprising effect on the success of a brand or business. Download our whitepaper to find out more about how emotion can impact customer experience.

Bad smells, poor levels of cleanliness and low availability of consumables are all possible factors that can leave consumers and employees feeling embarrassed, disgusted even annoyed with a business, and for some can impact their willingness to return. 

To explore how people really feel, not just how they think they feel, Initial embarked on a unique research experiment into the physiological effects of smell and the cleanliness of public washrooms.


Included in this free report:

  • Discover the results from our experiment to explore unconscious human reactions, and to understand how, and why, this can be so crucial for businesses to get right
  • Learn more about the key physiological cues that elicit the strongest emotional responses

Download now

Download our whitepaper to understand more about the physiological impact of washroom hygiene.

We will send the report to the email you provide; by providing this email you permit us to contact you with other related interesting and relevant material. You can change your communication preferences at any time.

Protecting people, enhancing lives

Initial is the world's leading hygiene company, delivering innovative, integrated and discreet hygiene services to commercial customers in over 60 countries worldwide. 

Our hygiene experts offer fully-serviced integrated hygiene solutions that provide protection for your business, giving you peace of mind that you are able to keep your employees and customers safe.