Get in touch

The transformative impact of scent marketing in business

Explore how scent marketing can profoundly impact businesses by impacting customer experiences, influence behaviour and leave a lasting brand impression

In today's fiercely competitive landscape, businesses must prioritise customer experiences in both retail and commercial settings. Providing a captivating and satisfying experience is vital for boosting sales and fostering brand loyalty.

While most businesses invest heavily in visual branding and aesthetics, and even soundscapes, very few harness the potential of scent as a marketing tool to create lasting, multi-sensory impressions. Our sense of smell wields a significant influence over our emotions and memories. When leveraged effectively, scents and fragrances become potent assets for businesses, with growing evidence supporting their impact on consumer behaviour.


The science behind scent

Scent isn't just a pleasant afterthought; it's a strategic component of your brand's identity. Numerous studies have demonstrated that the strategic use of scents and fragrances can have a significant influence on customer behaviour. From drawing customers into your retail store to fostering an inviting atmosphere in your hospitality establishment, scent marketing has the potential to transform your business.

Premium Scenting conducted independent research across five countries, focusing on scent's influence in two key business sectors:

  • High-end retail stores
  • Hospitality

The study showed that consumers have a high awareness of smell in their environment and that there are numerous positive effects of a pleasant scent for businesses. A remarkable 75% of respondents were lured into retail stores by pleasant scents, while an impressive 77% affirmed that a pleasing aroma had a positive impact, and they desired such fragrant experiences.

Download the whitepaper

Fill out your contact details below to claim your copy of the Business Impact of Scent whitepaper.

* Required field

Download this report

You can unsubscribe from communications at any time. View our privacy policy to see our commitment to protect and respect your privacy and how to manage your preferences.

Frequently Asked Questions

What is scent marketing and how can it benefit my business?

Scent marketing is a strategic approach that uses carefully chosen scents to influence customer behavior, enhance brand identity, and create memorable experiences. It can benefit your business by attracting customers, fostering emotional connections, and improving overall customer satisfaction.

How does scent marketing work and what industries can benefit from it?

Scent marketing works by using fragrances strategically in commercial spaces to create specific moods or evoke emotions. It can benefit a wide range of industries, including retail, hospitality, healthcare, and more, by enhancing the customer experience and influencing purchasing decisions.

Can scent marketing be customised to fit my brand’s unique identity?

Absolutely. Scent marketing is highly customisable. Reputable scenting solution providers work closely with businesses to understand their brand identity and create bespoke scent solutions that align with their goals and values. This customisation allows you to differentiate your business and leave a lasting impression.

What measurable impact can I expect from scent marketing on my business?

The impact of scent marketing can be measured through various means, including increased foot traffic, longer customer dwell times, improved customer satisfaction, and higher brand loyalty. Research and case studies have shown that scent marketing can lead to significant improvements in these areas, ultimately positively affecting your business's bottom line.

Find out how to take your customer relationships to the next level through scent marketing. 

Premium Scenting, the global leader in scent marketing, offers bespoke scent solutions and patented technology to create superior customer experiences for businesses worldwide.