"75% of the emotions we experience on a daily basis are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than something we see, hear or touch."
- Avery Gilbert, Sensory Psychologist
From the bakery chain in the US which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew’s clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.
Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a key driver of revenue. It also has many other benefits which include:
Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.
Retail brand stores create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently. Shopping centres transform your shopping environment into a desirable destination. Ensure your shoppers have positive experiences that enhance your reputation.
Increase browsing time and ensure your showroom has the right ambience that helps increase customer dwell time, a key factor in the likelihood of purchase.
Become the airport of choice for business and leisure. Ensuring every passenger has a positive journey will build your brand and can even increase spend in retail areas.
Patrons choose venues for their ambience; and ambience is influenced by design, lighting, music and fragrance. A recent study found 91% of respondents would be affected by a pleasant smell.
Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd and secure positive customer reviews.
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Scenting is proven to attract, engage and build deep, lasting customer connections with your brand. Our advanced solutions deliver the perfect scent impression to create memorable experiences.
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