"75% of the emotions we experience daily are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than see, hear or touch."
- Avery Gilbert, Sensory Psychologist
Ambient scenting refers to the use of fragrances to enhance the atmosphere of a particular space or environment. This can be achieved using air fresheners, essential oils, or other scented products.
Ambient scenting is often used in commercial settings, such as in hotels, retail stores, and spas, to create a pleasant and inviting atmosphere for customers.
There are several ways to introduce fragrances into a space for ambient scenting, including:
From the bakery chain in the US, which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew's clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.
Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a crucial revenue driver. It also has many other benefits, which include:
Please reach out to your local hygiene experts in Singapore for tailored solutions for your businesses.
An ambient scent, also known as background or atmospheric scent, refers to the use of scent as a part of a space's overall environment or atmosphere. It is often used in the context of scent marketing, which is the practice of using scent to influence the behaviour and perception of consumers in a retail or hospitality setting.
Scenting systems, also known as scent diffusers or machines, disperse ambient scents into a space. These systems can be as simple as a candle or incense burner or as complex as a network of electronic diffusers that use cold-air technology to release precise amounts of scent into the air.
Ambient scenting has been shown to have a range of effects on consumers and can be used to enhance the overall experience in various settings. For example, the ambient scent has been shown to influence consumer behaviour, such as increasing the time spent in a store or leading to more positive evaluations of products. In a hospitality setting, the ambient scent has been shown to improve customer satisfaction and the overall atmosphere of the space.
Overall, ambient scent can be a powerful tool for creating a desired atmosphere and enhancing the experience of customers or guests in various settings.
Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.
Retail brand stores create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently. Shopping centres transform your shopping environment into a desirable destination. Ensure your shoppers have positive experiences that enhance your reputation.
Increase browsing time and ensure your showroom has the right ambience that helps increase customer dwell time, a key factor in the likelihood of purchase.
Become the airport of choice for business and leisure. Ensuring every passenger has a positive journey will build your brand and can even increase spend in retail areas.
Patrons choose venues for their ambience; and ambience is influenced by design, lighting, music and fragrance. A recent study found 91% of respondents would be affected by a pleasant smell.
Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd and secure positive customer reviews.
Induce brand recall among your customers by selecting the best scent to associate and represent your business
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