Ambient scenting solutions

Unleashing the power of scenting

"75% of the emotions we experience daily are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than see, hear or touch." 

- Avery Gilbert, Sensory Psychologist 

Monell University

What is ambient scenting? 

Ambient scenting refers to the use of fragrances to enhance the atmosphere of a particular space or environment. This can be achieved using air fresheners, essential oils, or other scented products.

Ambient scenting is often used in commercial settings, such as in hotels, retail stores, and spas, to create a pleasant and inviting atmosphere for customers. 

There are several ways to introduce fragrances into a space for ambient scenting, including:

1. Reed diffusers: These use reeds to diffuse essential oils into the air.
2. Plug-in air fresheners: These plug into an electrical outlet and use a fan to disperse a fragrance into the atmosphere.
3. Room sprays: These can be sprayed directly into the air or onto surfaces to release a scent.

How can scenting benefit your business?

From the bakery chain in the US, which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew's clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.

Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a crucial revenue driver. It also has many other benefits, which include:

• Enhances the mood by creating a pleasant atmosphere
• Service is rated more favourably in scented environments.
• Increases dwell time and boosts intention to purchase.
• Encourages repeat visits.
• Generates incremental revenue and boosts spending per customer.

Please reach out to your local hygiene experts in Singapore for tailored solutions for your businesses.

Can ambient scent enhance the experience?

An ambient scent, also known as background or atmospheric scent, refers to the use of scent as a part of a space's overall environment or atmosphere. It is often used in the context of scent marketing, which is the practice of using scent to influence the behaviour and perception of consumers in a retail or hospitality setting.

Scenting systems, also known as scent diffusers or machines, disperse ambient scents into a space. These systems can be as simple as a candle or incense burner or as complex as a network of electronic diffusers that use cold-air technology to release precise amounts of scent into the air.

Ambient scenting has been shown to have a range of effects on consumers and can be used to enhance the overall experience in various settings. For example, the ambient scent has been shown to influence consumer behaviour, such as increasing the time spent in a store or leading to more positive evaluations of products. In a hospitality setting, the ambient scent has been shown to improve customer satisfaction and the overall atmosphere of the space.

Overall, ambient scent can be a powerful tool for creating a desired atmosphere and enhancing the experience of customers or guests in various settings.

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