Scent Marketing

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Scent Marketing

Smell is the most powerful sense among our five senses and 75% of the emotions we generate on a daily basis are affected by smell. 

Businesses have entered into an era of service and experience and there is a rising need and demand in enhancing brand image. Scenting adds a dimension to brand and helps to engage guests and end users in the environment. 

Did you know? Customers will stay in scented environment for up to 40% longer. A study showed that there is increasing intent to purchase by adding scent to their stores. 

Initial Premium Scenting creates a lasting impression and improves experience.

The Power of Scenting

Through studies, benefits of scent marketing have shown to: 

  • Enhances brand image and creates positive impression
  • Complements interior and aesthetics 
  • Drives quality service experience and ambiance 
  • Infuences purchasing and patronage behaviour 
  • Encourages positive word of mouth 
  • Conducive work environment 
  • Improves mood and morale
  • Odour remediation relief

Where are the spaces to scent?

Through an expert site study, we recommend suitable scenting spaces in hotels, retail malls, offices, fine dining and clubs.

  • Lobby
  • Reception/ Concierge 
  • Elevator landing area 
  • Function/ Meeting room 
  • Club lounge 
  • Guest area 
  • Pantry
  • Workspace 
  • Washroom 
  • Common walkway