The power of scent marketing

With consumers demanding more and more from brands, multi-sensory marketing represents a powerful opportunity to create long lasting and profitable customer relationships. Sensory marketing also helps companies to enhance employees' working experience.

Research shows that if you trigger a response from two of your consumer's senses, such as combining sound and visual, or texture and taste, a consumer's experience is enhanced and brand engagement is multiplied.

Smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.

With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.