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Initial Scent Range

A signature or bespoke scent differentiates a brand from its competition. Besides achieving outstanding brand recognition, pleasant scent can also provide visitors with multisensory experience at your premises.

Cucumber Mint

A blend of cucumber and fresh mint leaves complimented with water lily and jasmine creates a refreshing environment.

Fresh clean

The smell of fresh air, tinged with sweet orange and honeysuckle to create an uplifting atmosphere.

Summer Blossom

Floral notes of rose, blue hydrangea, blue hyacinth, and night blooming jasmine made subtle by purple musk and pink grapefruit.

Enchanted apple

The fresh aroma of apple granny smith that combines the delicate scent of musk & the freshness of the aroma of the forest.

Lotus flower

A refreshing blend of lotus blossoms, muguet, and green ivy over hints of cedar and moss to infuse calmness.

Magic garden

Water lily, jasmine and muguet laden with dew and green notes, adds a sparkling natural effervescence.

Green tea

Notes of jasmine, muguet and rose with signature aroma, brightened with zest.


A blend of lemon, rosemary and peppermint essential oil to increase alertness and concentration.


Earthy lemongrass notes combine with peony, lotus blossom, clary sage and sandalwood to add warmth and comfort.


Citrus and breezy aldehydic notes.

Tidal wave

Fusion of zesty orange, greens, floral and sandalwood, adds dimension to richness.

Clean cotton

Fresh essence enhanced by comforting floral nuances and creamy musk.

How To Select The Right Scent For Your Business?

When it comes to scent selection, it is not primarily about likes or dislikes, but which scent best suits and matches your brand as well as the customer experience that you wish to create. We offer a wide range of fragrances, with descriptions to ease your scent selection that best reflects your brand.

How Does It Work?

Scenting is flexible and can be used to scent spaces of any size, from a small room to a whole building. Our trained scent expert can conduct a site survey at your premises and recommend a range of carefully selected scent for you. 

Our fully managed service means you have no equipment to own or maintain - our technician will install the equipment and then return on a regular basis to replace and refresh the fragrance.

Scenting for your business

Scent marketing drives branding and engages your customers. Discover the right aroma strategy for your business including hotels, retail and offices.

About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.