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Smell is the most powerful of our five sense. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.

Research shows  that if you trigger a response from two of your consumer’s five sense, such as scent, and visuals, the consumer’s experience is enhanced and brand recall  is multiplied.

With consumers demanding more from brands, multi-sensory marketing represents a powerful opportunity to create long-lasting and profitable customer relationships. From increased footfall and purchase intentions to higher number of return visits, multi-sensory marketing can elevate your business beyond its current state. It also helps companies to enhance employees’ work experience, leading to higher morale and productivity.

Create and enhance your customer experience with Scent Marketing today.

The benefits of scenting

Researches on the effects of scents on human behavior have shown that apart from creating a more pleasant and memorable experience, the intelligent use of scents can produce a number of substantial benefits for businesses, leading to increased revenues.

Our scent experts study your brand persona to recommend suitable scents for you. Whether you are looking for a scent that is refreshing and uplifting or relaxing and soothing, our scent range has a good selection to cater varying needs.

The power of scent and experiential marketing has been unleashed by many brand owners spanning a variety of business sectors. What about you?

Strategic use of scent marketing instantly elevates the ambience of your events, helping your clients to increase product interest and brand recall. 

Presenting itself as an innovative alternative, Premium Scenting uses aroma diffuser technology to effectively remove bad smells and provide consistent scent coverage.

We will survey your place to find the best diffusion solution by testing air flow and reviewing air management systems to provide optimal premium scenting experiences.

A unique diagnotic tool is also used to accurate compute appropriate scent levels and detemine the system necessary to deliver the fragrance in the most cost effective manner.

All of out scent comply with various global safety standard such as:

  • LEEDS (Leadership in Energy & Environmental Design)
  • REACH (Registration, Evaluation, Authorization & Restriction)
  • IFRA (International Fragrance Association)

Lear more Material Safety Data Sheets (MSDS).

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Register for a scenting complimentary trial to scent your space today.

"Customers who come to our coffee shop are always impressed with Initial's hygiene equipment" - An Mien coffee

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The benefits of scenting

Researches on the effects of scents on human behavior have shown that apart from creating a more pleasant and memorable experience, the intelligent use of scents can produce a number of substantial benefits for businesses, leading to increased revenues.