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The global experts in hygiene services

Initial is the world's leading hygiene company, delivering innovative, integrated and discreet hygiene services to commercial customers for 120 years in over 60 countries worldwide

Hygiene services

Fully-serviced integrated hand, surface, waste and air hygiene solutions that help to keep your employees and customers safe.

Premium Scenting services

Discover the power of scent marketing. Enhance your customer experience and create deep emotional brand connections with our innovative scenting technology.

Specialist disinfection services

Fast-response disinfection services to protect your business against infectious bacteria, viruses and diseases provided by our sister company, Rentokil.

Global account management for multinational businesses

At Initial, we're committed to providing multinational businesses with tailored and integrated hygiene management solutions that prioritise the safety of people, property, and reputation. Our Global Accounts management team offers a single point of contact and regular reporting to ensure customers maintain control of their estate, supported by local account management teams for effective and consistent service delivery. 

Trusted by some of the world's largest multinational companies, our reputation is built on trust, quality solutions, a deep understanding of business needs, and our ability to deliver globally.

Partnering with our Global Accounts Management team ensures streamlined efficiency through a single point of contact, consistent service delivery, and detailed quarterly reporting of KPIs, allowing you to maintain full control.

Our global sector expertise enables us to develop industry-leading sector solutions tailored to your unique needs, protecting colleagues, buildings, stock, and reputation across multinational businesses worldwide.

We keep you informed and compliant with evolving regulations, offering solutions to mitigate liability, reduce sick days, and enhance cost-efficiency, productivity, and duty of care, all while adhering to local legislation and guidance from authoritative agencies.

Hygiene services for global businesses

We are dedicated to enhancing hygiene intelligence across diverse industries, offering comprehensive coverage in critical risk zones beyond the washroom.

The Global Hygiene Reset report

Twenty questions. Twenty countries. Twenty thousand responses. Learn more about the impact that Covid-19 has had on hygiene attitudes and behaviours.

Sustainable hygiene solutions

Discover our mission to create hygiene solutions that enhance safety and well-being in the places people live and work, all while contributing to the preservation of our planet.

Your local hygiene experts

Operating in over 60 countries worldwide, Initial can help fulfil your commercial hygiene needs. Find out more about the products, services and pricing in your country.

Delivering hygiene confidence

Our comprehensive approach empowers your organisation to establish effective hygiene practices, fostering healthier and more hygienic work environments. We handle the installation and maintenance of your hygiene solutions, manage consumables and sanitary waste, and ensure compliance with local regulations and environmental standards.

Hygiene and well-being for the whole building 

From washroom hygiene solutions that reduce risks to comprehensive protection across your facilities for hands, surfaces and the air, we offer a wide array of hygiene solutions. Enhance your premises with solutions like premium scenting and biophilic design to promote the overall well-being of your staff and customers.

Trust in the science 

Our sustainably developed and scientifically tested solutions provide robust protection against germ transmission. Our dedicated team of chemists, microbiologists, and formulators is committed to delivering effective and safe hygiene solutions for businesses.


CCPA notice for US customers

Your privacy is important to us. In rare circumstances, we may share your information with trusted partners to improve your service which may be deemed as a "sale" as defined in the CCPA. You can opt-out here:

Do not sell my information