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We are the global leader in services that help you to manage hygiene risks at all commercial sectors from retail and hospitality to offices and manufacturing, creating safer and healthier environments for employees, guests and customers.

Our services are driven by technological innovations to provide better service visibility and improve customer experience. Together with more than 36 years of experiences, global support, and tailored solutions to meet local business needs, you can rest assured that you are in good hands.

Washroom services and more

We provide a comprehensive range of solutions in the washroom services industry. This means that we are able to deliver the service that meets your individual needs. Award winning, boasting a sleek and contemporary design, our range spans sanitary bins, hand hygiene solutions, floor care, premium scenting and more.

Signature Colour range

Outfit your washroom with our award winning Signature range, now available in 11 colours.

Hand hygiene

Instill good hand hygiene habits in your workforce to reduce the risks of cross contamination and lowered productivity.

Coronavirus alert

Important information about the COVID-19 virus

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Scenting & odour control

Welcome your visitors with a fresh smelling environment that is both clean and hygienic.

Floor care

Keep your floors hygienic and clean with our high absorbent mats that trap dirt, dust, and water.

Next steps

Find YOUR local branch

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02 290 8500

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About Initial

Find out more about who we are and how we can help.