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Scent Marketing

what does your brand smell like?

How do you keep your retail environment unique and engaging? 15 seconds is all it takes for a customer to decide whether they will stay in your store or not. Creating an immediate impact to draw customers into the store is a vital part of the visual merchandiser’s remit. Retailers are known for their ability to innovate to deliver a new experience to customers, but what is next on the horizon? As a retailer, you want to:

  • Deliver a unique and memorable retail environment where customers feel comfortable to linger and browse
  • Create an entire brand experience, not just a shopping experience
  • Increase customer loyalty and repeat purchase
  • Differentiate yourselves from your competitors
  • Increase profits

Benefits of Scent Marketing

  • Enhanced Brand Recall: The incorporation of scent into marketing strategies facilitates improved brand recognition and fosters a profound emotional connection with consumers.
  • Increased Sales: Implementing scent as a marketing tool has the potential to significantly elevate sales figures.
  • Strengthened Brand Loyalty: A unique and recognisable scent cultivates an affinity for the brand, encouraging customer retention and repeat patronage.
  • Prolonged Store Visits: The strategic use of scent can encourage customers to remain in the store for extended periods, thereby augmenting the likelihood of purchases.

Utilising Scent Marketing in Business

Businesses may leverage scent marketing through various methods, including the deployment of scent diffusers within retail spaces, the development of a signature scent that embodies the brand, or the infusion of scent in product packaging to enhance customer experience and memorability.

Scent Marketing can help you achieve those goals

Scent Marketing creates a unique sensory experience which enhances the impact of traditional visual merchandising. We work with leading retailers who are at the forefront of using scent marketing to target customers and create a brand experience.

  • Our expertise and technology can enhance your customers’ experience through scent marketing.
  • We scent all commercial premises, from small boutique stores to large department stores.
  • The technology we use means that the fragrance stays in the air for longer and has uniform coverage, making it more cost-effective than traditional air fresheners.
  • The fragrances are delivered as micro-particles rather than air droplets, making it a subtle and sophisticated aroma rather than an overpowering smell.
  • We have a range of fragrances, from fresh and fruity to sleek and sophisticated, suitable for all types of retail environments.

Unleash the secrets of our captivating scent technology and embark on a fragrant journey like no other!

Structured evaluation programme

A structured evaluation program will be conducted to ensure your Premium Scenting solution is tailored according to your environment space and airflow testing by utilising diagnostics tools.

  1. We study your brand persona - Fresh, Homey, Serene, Tranquil, Lively, Refined, Contemporary, Energetic
  2. We study your various spaces suitable for scenting - Lobby, Reception, Hallways, Waiting area, Lounges
  3. We recommend a range of carefully selected scent for your brand- Pomegranate Fusion, Green Tea, Verbena Tea amongst top favourites
  4. Using Micro-Droplet Technology by dispersing droplets under 50-micron, creates a more uniform scent coverage

Find your local branch

Our experts will assess your space and select the Premium Scenting machine that fits your space size to provide all-day fragrance.