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We are the Experts in Hygiene Services

Leading innovation
We lead the industry in research and development by investing, testing and innovating services while ensuring they are laboratory tested and regulatory approved.
High quality service
Our service teams are thoroughly trained to deliver consistently high-quality service while letting you focus on your business.
Trusted expertise
With more than 50 years of experience in the hygiene sector, we have worked closely with our customers in providing effective and efficient service

We are the global leader in services that help you to manage hygiene risks at all commercial sectors from retail and hospitality to offices and manufacturing, creating safer and healthier environments for employees, guests and customers.

Our services are driven by technological innovations to provide better service visibility and improve customer experience. Together with 10 years of experiences, global support, and tailored solutions to meet local business needs, you can rest assured that you are in good hands.


VIRUSKILLERâ„¢ technology kills up to 99.9999% of airborne viruses and bacteria in a single air pass, including Coronavirus* in your premises.

Washroom services

We provide a comprehensive range of solutions in the washroom services industry. Award winning, boasting a sleek and contemporary design, our range spans sanitary bins, hand hygiene solutions, floor care, premium scenting and more.

Premium Scenting

Make a real difference to your brand experience and see how we can help you trigger positive memories, emotions and loyalty.

Hand Hygiene

Instill good hand hygiene habits in your workforce to reduce the risks of cross contamination and lowered productivity.

InspireAir 72

Achieve better and improved air quality with Initial's air purification unit.

Drainage service

Initial Drainage Solutions Service is designed to solve a wide spectrum of piping, drainage & blockage problems.

Customer Review

Read what our customers say about our hygiene solution.

About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.