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Initial Scent Range

A signature or bespoke scent differentiates a brand from its competition. Besides achieving outstanding brand recognition, pleasant scent can also provide visitors with multisensory experience at your premises.

Cucumber Mint

A blend of cucumber and fresh mint leaves complimented with water lily and jasmine creates a refreshing environment.

Sunny Skies

A combination of white musk, jasmine, fresh tangerine and orange to create an outdoor countryside breeze.


An airy nuance of apples romanced with leafy, green notes create a wonderful aroma of a flower garden in bloom.

Summer Blossom

Floral notes of rose, blue hydrangea, blue hyacinth, and night blooming jasmine made subtle by purple musk and pink grapefruit.

Boutique Noir

Pepper-infused mango combined with the earthy and musky aroma of leather to add sophistication and warmth.

Fresh Clean

The smell of fresh air, tinged with sweet orange and honeysuckle to create an uplifting atmosphere.

Lime Blossom

An easygoing classic floral scent of jasmine with notes of rose, lemon, lime and red apple exudes a relaxing ambience.

Verbena Tea

A fresh blend of white tea and a citrus bouquet of crisp lemon and aromatic bergamot provides a soothing environment.

Lotus Flower

A refreshing blend of lotus blossoms, muguet, and green ivy over hints of cedar and moss to infuse calmness.


Earthy lemongrass notes combine with peony, lotus blossom, clary sage and sandalwood to add warmth and comfort.

Refreshing Lavender

The essences of French lavender, bergamot and clary sage blend creates a calming and peaceful environment.

Magic Garden

Water lily, jasmine and muguet laden with dew and green notes, adds a sparkling natural effervescence.

Blue Wood

Crisp green apple notes enhanced with jasmine, lotus flower and magnolia, building to a sensuous blend of sandalwood, oakmoss and gaiac wood radiates invigorating ambience.

Lemongrass Ginger

Blend of ginger and mandarin balanced with lemongrass, verbena and a hint of warm spice to provide its rich diffusive masculine signature.

Premium Scenting FAQs

How To Select The Right Scent For Your Business?

When it comes to scent selection, it is not primarily about likes or dislikes, but which scent best suits and matches your brand as well as the customer experience that you wish to create. We offer a wide range of fragrances, with descriptions to ease your scent selection that best reflects your brand.

How Does It Work?

Scenting is flexible and can be used to scent spaces of any size, from a small room to a whole building. Our trained scent expert can conduct a site survey at your premises and recommend a range of carefully selected scent for you. 

Our fully managed service means you have no equipment to own or maintain - our technician will install the equipment and then return on a regular basis to replace and refresh the fragrance.

Scenting for your business

Scent marketing drives branding and connects to your customers. Discover the right aroma strategy for your business.

About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.