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With consumers demanding more and more from brands, multi-sensory marketing represents a powerful opportunity to create long lasting and profitable customer relationships. Sensory marketing also helps companies to enhance employees' working experience.
Research shows that if you trigger a response from two of your consumer's senses, such as combining sound and visual, or texture and taste, a consumer's experience is enhanced and brand engagement is multiplied.
Smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.
With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.
According to research, the effects of scents on human behaviour has shown that apart from creating a more pleasant and memorable experience, the intelligent use of scents can produce a number of substantial benefits for businesses, leading to increased revenues.
75% of the emotions we experience daily are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than see, hear or touch.
- Avery Gilbert, Sensory Psychologist Monell University
Ambient scenting enhances the buying experience in your space, using fragrance to create a pleasant atmosphere. The right aroma can make your premises warm and welcoming or memorable by associating the scent with a good experience.
Besides enhancing ambience, scenting also offers therapeutic benefits. Scientific studies have shown that pleasant aromas can raise productivity, morale and even reduce stress among employees when used in the office environment.
Bad odour is one of the major factors that contributes to indoor air quality problems which may affect your brand image. The approach of our Premium Scenting solutions to odour remediation involves identification of the malodour and formulation of a neutraliser that is suitable for your space.
The right scent can set you apart from the competition, create an inspiring ambience and increase engagement with your brand.
We will work with you to select the fragrance notes that matches your needs. Scent selection is not primarily about likes or dislikes, but what best reflects your brand identity, your objectives and the customer experience that you wish to create.
Reduce anxiety and stress by up to 60%. Reduce malodours, and create a soothing and calming atmosphere for patients and energised staff.
Increase footfall by up to 74% and increase dwell time up to 40%. Create brand recall and encourage repeat visits with scenting. Scenting has raised Nike customers' intent to purchase by up to 84%*
Create a relaxing environment for anxious and stressed passengers. Establish an added sense of luxury. Impart a clean, fresh and hygienic space for customers.
Mitigate malodour such as body odour and stale alcohol. Create an immersive and sensual experience to increase sales and create a memorable multi-sensory experience.
Create a luxurious experience, using scenting to boost the holiday mood and boost brand recall. Encourage repeated visits and brand perception by up to 69%.
Increase concentration and productivity on using scenting to reduce stress and sick days by creating a sense of well-being.
Create a relaxing and uplifting atmosphere and bring brand association.
Eliminate malodour and create an energised and positive atmosphere to deliver and engaging brand experience.
Remove stubborn malodours, eliminate stubborn trash odours and leave a fresh clean scent for positive staff resident and visitor experience.
We have the experience and understanding to tailor each solution according to circumstance, taking into consideration brand values, business sector and cultural differences. We also take great care to complete all of our services discretely, never disrupting your customers or your business.
Using our unique diagnostic tools we determine the best ways to distribute each scent. We survey your space to find the best diffusion solution, testing airflow, measuring space and looking at any air handling solutions you might have.
Try premium scenting for your business with our free trial. Our team will help you choose the right fragrance and machine size. You'll receive a complimentary scenting unit for a one-week trial at your location.
"Innovating customer experience is very important to us. Scenting is a key element & part of the innovation plan. Our scenting plan gives our customers' the "at-home" feeling."
"Brand experience is crucial. With Premium Scenting, we were able to create something unique which matches our brand. A standard off the shelf product wouldn't have been the same thing."
"Premium scenting sits perfectly with customer experience. With the right smell in the right area, we are sure it contributes to a bigger purchase basket in the white goods area."
Check out how premium scenting help boost the customer satisfaction of this well-known hotel in the city centre of Mong Kok.
A signature or bespoke scent differentiates a brand from its competition. Besides achieving outstanding brand recognition, pleasant scent can also provide visitors with multisensory experience at your premises.
A blend of cucumber and fresh mint leaves complimented with water lily and jasmine creates a refreshing environment.
A combination of white musk, jasmine, fresh tangerine and orange to create an outdoor countryside breeze.
An airy nuance of apples romanced with leafy, green notes create a wonderful aroma of a flower garden in bloom.
Floral notes of rose, blue hydrangea, blue hyacinth, and night blooming jasmine made subtle by purple musk and pink grapefruit.
Pepper-infused mango combined with the earthy and musky aroma of leather to add sophistication and warmth.
The smell of fresh air, tinged with sweet orange and honeysuckle to create an uplifting atmosphere.
An easygoing classic floral scent of jasmine with notes of rose, lemon, lime and red apple exudes a relaxing ambience.
A fresh blend of white tea and a citrus bouquet of crisp lemon and aromatic bergamot provides a soothing environment.
A refreshing blend of lotus blossoms, muguet, and green ivy over hints of cedar and moss to infuse calmness.
Earthy lemongrass notes combine with peony, lotus blossom, clary sage and sandalwood to add warmth and comfort.
The essences of French lavender, bergamot and clary sage blend creates a calming and peaceful environment.
Water lily, jasmine and muguet laden with dew and green notes, adds a sparkling natural effervescence.
Crisp green apple notes enhanced with jasmine, lotus flower and magnolia, building to a sensuous blend of sandalwood, oakmoss and gaiac wood radiates invigorating ambience.
Blend of ginger and mandarin balanced with lemongrass, verbena and a hint of warm spice to provide its rich diffusive masculine signature.
Our premium scents can cover spaces of any size and are available for purchase or rent.
Ambient scenting is a service offered by Initial that uses a range of fragrances and odour neutralisers to create a pleasant and inviting environment. It involves diffusing scents in the air to create a specific mood or atmosphere conducive to a desired experience or behaviour.
There are several ways to introduce fragrances into a space for ambient scenting, including:
Ambient scenting can be used in various settings, such as retail stores, hotels, spas, restaurants, and even homes. It is believed to positively impact customers' moods, behaviour, and purchasing decisions. Additionally, ambient scenting can be used in therapeutic settings such as aromatherapy to promote relaxation, reduce stress, and enhance overall well-being.
Conventional air fresheners uses a wet aerosol of perfume, sprayed into the air on shorter distances. With Premium Scenting, we use a patented diffusion system that converts liquid fragrance into a 'dry aerosol'. This cutting edge micro-technology permeates an intended space via a small quantity - just enough for a subtle yet pleasant scent and at the same time, enabling scent to remain in the air. It can also be programmed to your requirement so that scent is diffused efficiently. This truly is the solution you've been searching for to maintain a scented environment for longer period of time.
From the bakery chain in the US, which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew's clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.
Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a crucial revenue driver. It also has many other benefits, which include:
Please reach out to your local hygiene experts in Singapore for tailored solutions for your businesses.
An ambient scent, also known as background or atmospheric scent, refers to the use of scent as a part of a space's overall environment or atmosphere. It is often used in the context of scent marketing, which is the practice of using scent to influence the behaviour and perception of consumers in a retail or hospitality setting.
Scenting systems, also known as scent diffusers or machines, disperse ambient scents into a space. These systems can be as simple as a candle or incense burner or as complex as a network of electronic diffusers that use cold-air technology to release precise amounts of scent into the air.
Ambient scenting has been shown to have a range of effects on consumers and can be used to enhance the overall experience in various settings. For example, the ambient scent has been shown to influence consumer behaviour, such as increasing the time spent in a store or leading to more positive evaluations of products. In a hospitality setting, the ambient scent has been shown to improve customer satisfaction and the overall atmosphere of the space.
Overall, ambient scent can be a powerful tool for creating a desired atmosphere and enhancing the experience of customers or guests in various settings.
Our AirQ scenting technology creates microdroplets 50 times smaller than a traditional aerosol droplet, allowing one of our custom scents to float easily into the air and disperse throughout a space to create an even scent effect.
Our custom scents and patented diffusers can create a pleasant and inviting environment for customers and employees, evoke positive feelings, influence purchasing decisions, improve the perception of your brand, and promote a sense of well-being.
Yes, Initial can work with you to develop a fragrance program that meets your specific needs and preferences.
Yes, Initial uses only high-quality fragrances and odour neutralisers that are safe for use in commercial environments. The fragrances are completely free from hazardous Volatile Organic Compounds (VOCs) that can harm humans or trigger allergic reactions. The automated system is also designed to operate safely and efficiently.
Our Premium Scenting Specialist and Installer will work with you in regards to the most appropriate place to install your Premium Scenting unit. The power for this unit is as little as 100V AC, which the power outlet can be easily installed via an electrician. Once ready, Initial will set up your unit and service in accordance to your contract; monthly, bi-monthly or quarterly.
The development of custom scent can be made available upon request, with minimum order requirements. You could also do what most of our customers would; pick one from our extensive range of fragrances and have it as the exclusive scent that best reflects your brand.
We have different units from table top, wall mounted to the type that integrates into air conditioning system. The largest unit can sent up to a single space of 4250m3 but your unit installation depends on the build up, ceiling height, and airflow of your premises, scent and level of intensity that you would like to achieve. Our Premium Scenting Specialist will assist in determining what is the best unit for your premises to create the optimal ambience for you and your customers.
You can contact Initial to discuss your needs and schedule a consultation to develop a customised fragrance program. Initial will then install and service the scenting system as needed.
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