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Premium Scenting Solutions For Businesses

Our premium scenting solutions are suitable for a wide range of businesses, including high-end hotels, restaurants, boutiques, and luxury spas.






Scent Design

With consumers demanding more and more from brands, multi-sensory marketing represents a powerful opportunity to create long lasting and profitable customer relationships. Sensory marketing also helps companies to enhance employees' working experience.

Research shows that if you trigger a response from two of your consumer's senses, such as combining sound and visual, or texture and taste, a consumer's experience is enhanced and brand engagement is multiplied.

Smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.

With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.

Research shows that scent marketing can increase customer satisfaction scores by


By introducing scenting, one Nike study saw an


increase in intent to purchase

Business Scenting Drives Your Topline

According to research, the effects of scents on human behaviour has shown that apart from creating a more pleasant and memorable experience, the intelligent use of scents can produce a number of substantial benefits for businesses, leading to increased revenues.

75% of the emotions we experience daily are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than see, hear or touch.

- Avery Gilbert, Sensory Psychologist Monell University


Ambient scenting enhances the buying experience in your space, using fragrance to create a pleasant atmosphere. The right aroma can make your premises warm and welcoming or memorable by associating the scent with a good experience.


Besides enhancing ambience, scenting also offers therapeutic benefits. Scientific studies have shown that pleasant aromas can raise productivity, morale and even reduce stress among employees when used in the office environment.

Odour remediation

Bad odour is one of the major factors that contributes to indoor air quality problems which may affect your brand image. The approach of our Premium Scenting solutions to odour remediation involves identification of the malodour and formulation of a neutraliser that is suitable for your space.

A range of scents to leverage your brand

The right scent can set you apart from the competition, create an inspiring ambience and increase engagement with your brand. 

We will work with you to select the fragrance notes that matches your needs. Scent selection is not primarily about likes or dislikes, but what best reflects your brand identity, your objectives and the customer experience that you wish to create.

Even & Consistent Scenting
Targets Malodours & Bacteria on Molecular Levels
VOC Free
Tailored Solutions

System Set Up and Management

We offer consistent, long-term and low mantenance solutions that other scenting systems can't.

Custom Scent Design

Our professtional aromacologists can design or curate signiture scents to fit your brand.

Extensive Scent Library

Use our extensive scent library to build your own line of custom scent accessories.

Scenting for Any Space

At Premium Scenting we pride ourselves on our consultative approach, the quality of our patented products and the consistent standard of our service around the world. 

We have the experience and understanding to tailor each solution according to circumstance, taking into consideration brand values, business sector and cultural differences. We also take great care to complete all of our services discretely, never disrupting your customers or your business.

Using our unique diagnostic tools we determine the best ways to distribute each scent. We survey your space to find the best diffusion solution, testing airflow, measuring space and looking at any air handling solutions you might have.

Get Your Free Trial Now!

Try premium scenting for your business with our free trial. Our team will help you choose the right fragrance and machine size. You'll receive a complimentary scenting unit for a one-week trial at your location.

Loved by Brands Globally

"Innovating customer experience is very important to us. Scenting is a key element & part of the innovation plan. Our scenting plan gives our customers' the "at-home" feeling."

Barbara Prati

Operations Manager, Virgin Active Gym

"Brand experience is crucial. With Premium Scenting, we were able to create something unique which matches our brand. A standard off the shelf product wouldn't have been the same thing."

Janjoris Kriele

General Manager, The Hotel

"Premium scenting sits perfectly with customer experience. With the right smell in the right area, we are sure it contributes to a bigger purchase basket in the white goods area."

Barry B van Ruiven

Board Member, Media Mrkt

Case study of Cordis Hotel Hong Kong

Check out how premium scenting help boost the customer satisfaction of this well-known hotel in the city centre of Mong Kok.

Initial scent range

A signature or bespoke scent differentiates a brand from its competition. Besides achieving outstanding brand recognition, pleasant scent can also provide visitors with multisensory experience at your premises.

Cucumber mint

A blend of cucumber and fresh mint leaves complimented with water lily and jasmine creates a refreshing environment.

Sunny skies

A combination of white musk, jasmine, fresh tangerine and orange to create an outdoor countryside breeze.


An airy nuance of apples romanced with leafy, green notes create a wonderful aroma of a flower garden in bloom.

Summer blossom

Floral notes of rose, blue hydrangea, blue hyacinth, and night blooming jasmine made subtle by purple musk and pink grapefruit.

Boutique noir

Pepper-infused mango combined with the earthy and musky aroma of leather to add sophistication and warmth.

Fresh clean

The smell of fresh air, tinged with sweet orange and honeysuckle to create an uplifting atmosphere.

Lime blossom

An easygoing classic floral scent of jasmine with notes of rose, lemon, lime and red apple exudes a relaxing ambience.

Verbena tea

A fresh blend of white tea and a citrus bouquet of crisp lemon and aromatic bergamot provides a soothing environment.

Lotus flower

A refreshing blend of lotus blossoms, muguet, and green ivy over hints of cedar and moss to infuse calmness.


Earthy lemongrass notes combine with peony, lotus blossom, clary sage and sandalwood to add warmth and comfort.

Refreshing lavender

The essences of French lavender, bergamot and clary sage blend creates a calming and peaceful environment.

Magic garden

Water lily, jasmine and muguet laden with dew and green notes, adds a sparkling natural effervescence.

Blue wood

Crisp green apple notes enhanced with jasmine, lotus flower and magnolia, building to a sensuous blend of sandalwood, oakmoss and gaiac wood radiates invigorating ambience.

Lemongrass ginger

Blend of ginger and mandarin balanced with lemongrass, verbena and a hint of warm spice to provide its rich diffusive masculine signature.

Initial Scent Machine Range

Our premium scents can cover spaces of any size and are available for purchase or rent.


What is ambient scenting?

Ambient scenting is a service offered by Initial that uses a range of fragrances and odour neutralisers to create a pleasant and inviting environment. It involves diffusing scents in the air to create a specific mood or atmosphere conducive to a desired experience or behaviour. 

There are several ways to introduce fragrances into a space for ambient scenting, including:

  1. Reed diffusers: These use reeds to diffuse essential oils into the air.
  2. Plug-in air fresheners: These plug into an electrical outlet and use a fan to disperse a fragrance into the atmosphere.
  3. Room sprays: These can be sprayed directly into the air or onto surfaces to release a scent.

Ambient scenting can be used in various settings, such as retail stores, hotels, spas, restaurants, and even homes. It is believed to positively impact customers' moods, behaviour, and purchasing decisions. Additionally, ambient scenting can be used in therapeutic settings such as aromatherapy to promote relaxation, reduce stress, and enhance overall well-being.

How does Premium Scenting work?

Conventional air fresheners uses a wet aerosol of perfume, sprayed into the air on shorter distances. With Premium Scenting, we use a patented diffusion system that converts liquid fragrance into a 'dry aerosol'. This cutting edge micro-technology permeates an intended space via a small quantity - just enough for a subtle yet pleasant scent and at the same time, enabling scent to remain in the air. It can also be programmed to your requirement so that scent is diffused efficiently. This truly is the solution you've been searching for to maintain a scented environment for longer period of time.

How can scenting benefits your business?

From the bakery chain in the US, which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew's clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.

Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a crucial revenue driver. It also has many other benefits, which include:

  • Enhances the mood by creating a pleasant atmosphere
  • Service is rated more favourably in scented environments.
  • Increases dwell time and boosts intention to purchase.
  • Encourages repeat visits.
  • Generates incremental revenue and boosts spending per customer.

Please reach out to your local hygiene experts in Singapore for tailored solutions for your businesses.

Can ambient scent enhance experience?

An ambient scent, also known as background or atmospheric scent, refers to the use of scent as a part of a space's overall environment or atmosphere. It is often used in the context of scent marketing, which is the practice of using scent to influence the behaviour and perception of consumers in a retail or hospitality setting.

Scenting systems, also known as scent diffusers or machines, disperse ambient scents into a space. These systems can be as simple as a candle or incense burner or as complex as a network of electronic diffusers that use cold-air technology to release precise amounts of scent into the air.

Ambient scenting has been shown to have a range of effects on consumers and can be used to enhance the overall experience in various settings. For example, the ambient scent has been shown to influence consumer behaviour, such as increasing the time spent in a store or leading to more positive evaluations of products. In a hospitality setting, the ambient scent has been shown to improve customer satisfaction and the overall atmosphere of the space.

Overall, ambient scent can be a powerful tool for creating a desired atmosphere and enhancing the experience of customers or guests in various settings.

What is Initial AirQ Technology?

Our AirQ scenting technology creates microdroplets 50 times smaller than a traditional aerosol droplet, allowing one of our custom scents to float easily into the air and disperse throughout a space to create an even scent effect.

What are the benefits of using Initial ambient scenting?

Our custom scents and patented diffusers can create a pleasant and inviting environment for customers and employees, evoke positive feelings, influence purchasing decisions, improve the perception of your brand, and promote a sense of well-being.

Can premium scenting be customised to fit my specific need?

Yes, Initial can work with you to develop a fragrance program that meets your specific needs and preferences.

Are the Initial scent products safe?

Yes, Initial uses only high-quality fragrances and odour neutralisers that are safe for use in commercial environments. The fragrances are completely free from hazardous Volatile Organic Compounds (VOCs) that can harm humans or trigger allergic reactions.  The automated system is also designed to operate safely and efficiently.

How about installation and servicing?

Our Premium Scenting Specialist and Installer will work with you in regards to the most appropriate place to install your Premium Scenting unit. The power for this unit is as little as 100V AC, which the power outlet can be easily installed via an electrician. Once ready, Initial will set up your unit and service in accordance to your contract; monthly, bi-monthly or quarterly.

Can I develop a scent exclusive to my brand?

The development of custom scent can be made available upon request, with minimum order requirements. You could also do what most of our customers would; pick one from our extensive range of fragrances and have it as the exclusive scent that best reflects your brand.

How much space can I scent with a Premium Scenting unit?

We have different units from table top, wall mounted to the type that integrates into air conditioning system. The largest unit can sent up to a single space of 4250m3 but your unit installation depends on the build up, ceiling height, and airflow of your premises, scent and level of intensity that you would like to achieve. Our Premium Scenting Specialist will assist in determining what is the best unit for your premises to create the optimal ambience for you and your customers.

How do I get started?

You can contact Initial to discuss your needs and schedule a consultation to develop a customised fragrance program. Initial will then install and service the scenting system as needed.

Air hygiene insights

Why you should start building a better shopping experience through premium scenting

Retailers are also turning to multi-sensory marketing and olfactive branding – appealing to our sense of smell – to help make an impact as soon as they enter a physical store.

4 Main benefits of Scent Marketing for retail industry

Scent marketing is able to speak for your brand, turning branding opportunity to loyalty and best yet, to distinguish your brand from others.

About Initial

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Eliminate unpleasant odours with our professional air care solution from Initial Hygiene Hong Kong 5803 0051 Call us