1800 266 2200 Contact us Request a callback

Elevate Every Space with Signature Scent

Create inviting atmospheres, reduce malodour, and leave lasting impressions with our advanced fragrance technology.

Transform Every Environment with the Power of Scent

Scent has the power to transform any space, leaving a lasting impression on guests and employees alike. Our Signature Scent solution offers a versatile and sustainable option suitable for a wide range of industries, including retail, hospitality, healthcare, corporate offices, and beyond. Make every visit memorable with Signature Scent.

As consumers increasingly demand more immersive experiences from brands, multi-sensory marketing emerges as a potent tool for fostering enduring and profitable customer relationships. From driving increased foot traffic and purchase intentions to fostering repeat visits, multi-sensory marketing has the potential to propel your business to new heights. Furthermore, it aids companies in enriching employees' work environments, resulting in elevated morale and productivity levels.


Choose Your Signature Fragrance

Signature Scent by Initial is an innovative scenting device. The device disperses an ultra-fine fragrance mist using patented vibrating mesh technology. This fine fragrance mist remains in the air for a long time compared with standard aerosol technology, helping you enhance your space.

• Advanced performance – ideal for medium to large areas up to 510 cubic metres*

• Premium fragrances – offering a suite of five enchanting scents with different intensity levels, allowing businesses to create their preferred experience

• More sustainable scenting – our scent refills offer aerosol and propellant-free fragrancing, meaning they are more environmentally friendly compared with standard aerosols

• Customisable and versatile – Signature scent offers fully customisable programming including boost technology for periods of high traffic and tailored fragrance diffusion over 30, 45, 60 or 90 days, meaning it can meet diverse customer needs and align with operational hours


Premium fragrances for everyday use

Scenting that’s kind to your visitors and the planet

 For businesses considering different ways to reduce their environmental impact without compromise their reputation and image, Signature Scent can help meet your goals.

Retail brand stores

Create a distinct atmosphere that’s perfect for welcoming new and existing customers that will stay longer and return more frequently.

Shopping centres

Transform your shopping environment into a desirable destination. Ensure your shoppers have positive experiences that enhances your reputation.

Food and beverage

Complement your food and drinks with the right scent to encourage return visits and positive word of mouth from your diners.

Car showrooms

Increase browsing time and ensuring your showroom has the right ambience that helps increase customer dwell time, a key factor in the likelihood of purchase.

Hotels and hospitality

Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd that is positive for customer ratings.


Make better first impressions for your visitors while keeping your workforce focused, efficient, and productive.

Contact Us Form

Air hygiene solutions

View our full range of air purification, freshening and sanitising solutions.

About Initial

Initial, formerly Cannon Hygiene India, operate in more than 75 countries are the trusted hygiene solution provider globally.