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When it comes to marketing, businesses are always on the hunt for new ways to engage with audiences and create a memorable experience. Sight and sound have ruled the marketing world for years, however, there is yet an underlying dimension that needs focus - The Sensory dimension. 


Drain cleaning is an important element that is frequently forgotten.  Maintaining a properly working plumbing system is critical to the general well-being of any business. 


Hygiene as a whole encompasses a lot of different aspects. It should not be limited to physical well-being. Keeping the surroundings and other places of use clean is crucial too.


Menstrual hygiene is as important as brushing your teeth! With the increase in the women workforce, feminine hygiene has become the need of the hour for organisations. Menstrual health and hygiene are essential for the well-being and empowerment of women.


Nobody can stand an unpleasant odor in any location. Nowadays, air fresheners are used everywhere. You can use air fresheners in multiple ways.


According to UNICEF, 1.8 billion people menstruate every month, and in 2018 roughly half of the world's female population was of menstrual age – that's 26% of the world's overall population. Despite being a regular experience for many, menstruation is a topic that is often overlooked.

Did you know that Initial first opened for business as a towel rental service way back in 1903? Since these humble beginnings, we’ve become the world-leading experts in washroom and premises hygiene and have grown into a global brand. 


We are celebrating its journey from supplying towels with customers’ initials embroidered on them to becoming the world's largest hygiene services company.


Sustainability in business is here to stay and hence must be a part of any business strategy. Find out how your business can achieve the same.

Improving Hygiene standards at workplace leads to an increase in productivity over time. Know how you can prevent the same with our solutions.

Drying hands post-hand washing helps prevent bacteria from one place to the other. A good hand hygiene regime is a combination of both hand washing + hand drying.


Nearly half of schools worldwide don't have basic hygiene services. This Global hand washing day lets take pledge to support the movement.

Employing people, who are trained in cleaning techniques, for disinfecting and cleaning and helping them implement a cleaning routine could lead to a fresh and aromatic work environment, which will eventually help in building trust, satisfaction, fewer complaints

For a successful workplace hygiene practice, the organization and the employee are responsible. The norms and policies of any organization must include cleanliness and personal hygiene.

Menstrual hygiene solutions are essential in the workplace, find out how your business can provide access to hygienic solutions for your female employees and visitors.

Top concerns people have when returning to work

Going to work will not be the same again. With the changing environment and the spread of coronavirus, people returning to work will face the burden of new challenges. Employees returning to work might have various concerns regarding their safety. It is, therefore, the responsibility of the organizations to assure their people regarding their safety and protection.


Considering the post-pandemic situation, we cannot underestimate the importance of hand washing. Hand washing and hand drying play a crucial role in effective hand hygiene.

Sanitary Napkin Disposal

In India alone, approximately 121 million women and girls use an average of eight disposable and non-compostable pads every month which generates about 1.021 billion of menstrual waste monthly and around 12.3 billion of waste annually.

Hand hygiene is fundamental to minimising the spread of bacteria and infectious diseases, such as the common cold and influenza.

Learn more about the importance of drain cleaning and how your Drainoscopy solutions can help.

Whether they are working in an office, spending time in a shopping mall, learning at school or enjoying a meal in a restaurant, people will visit the toilets at some point if they stay in a particular place for some time.


It is necessary to maintain the quality of indoor air for a healthy breathing environment. If ignored, the consequences are many. The quality of air that we breathe indoors has a direct effect on our health.


Rentokil Initial Group has announced an agreement to distribute VIRUSKILLER™ in India.  VIRUSKILLER™* is proven to kill 99.9999% of viruses with a single air pass, including Coronavirus. As cited in July 2020, it comes as the World Health Organisation (WHO) updated information on its website that recognises Coronavirus can be transmitted from person to person via aerosols in the air.