Personalised Bathroom

Make a great impression on your guests with beautiful design, outstanding hygiene and never-fail servicing. We’ve got a range products and personalised services that will make your reputation shine

Discover The Signature Range

Winner of the Red Dot design award, our Signature washroom range is available in white or silver to complement your décor.

Express Yourself With Colours

Crafted with the same award winning design and technology, add more personality to your washroom with any of our 11 colour options.

Get in Touch

Contact a Hygiene Expert

Differentiate with Premium Scenting

Psychologists say memories recalled by smell are more evocative than those recalled by sight or sound. See how you can use scenting to enhance your brand and reputation.

About Initial

Find out more about who we are and how we can help.

Work Smarter: Choose Exceptional Service

We’ll keep your workplace super hygienic for you when you're with us. We’ll make sure you can deliver the consistent high standards your people want and expect.

Expert insight on germ prevention and hygiene
Personal consultation to help you choose the right service level for you
Services tailored to suit your needs
Maintenance info and schedules available 24/7 online with myInitial
End-to-end solution from one supplier