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Global Hygiene Reset report

Twenty questions. Twenty countries. Twenty thousand responses.

71% of people are more fearful of the spread of germs from the surfaces they touch following the COVID-19 pandemic.

Personal hygiene and the safe use of water and sanitation has always played a significant role in our lives. More recently, the importance of hygiene has been raised to a new level that must be maintained as the world tries hard to cope with COVID-19.

As countries try to come to grips with the virus, has the pandemic transformed the public’s attitude to cleanliness? What can businesses do to support rising expectations and protect their people?

To find out, we carried out one of the largest global hygiene surveys to focus on the impact that COVID-19 has had on hygiene attitudes and behaviours – reaching 20,000 respondents in 20 countries around the world.

Our report explores their expectations about hygiene and its effect on their wellbeing as a result of the pandemic. The whitepaper also tackles how businesses can meet the growing demand for hygiene solutions and asks whether they can do more to safeguard their staff and customers.

Download the report here.


the global hygiene reset

Included in this free whitepaper

  • Expert insights based on survey findings of global attitudes and behaviours to hygiene, with crucial input from renowned expert behaviourist
  • A look at the change in consumer and employee expectations
  • How a greater responsibility for hygiene will impact organisations
  • Considerations for businesses and organisations to achieve a hygienic workplace for their staff, customers and visitors

Download now

Download our report to find out more about global attitudes and behaviours to hygiene.

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Protecting people, enhancing lives

Initial is the world's leading hygiene company, delivering innovative, integrated and discrete hygiene services to commercial customers in over 60 countries worldwide. 

Our hygiene experts offer fully-serviced integrated hygiene solutions that provide protection for your business, giving you peace of mind that you are able to keep your employees and customers safe.