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Transform your business with Premium Scenting solutions

Initial's Premium Scenting solutions help businesses create memorable environments, improve customer experiences and enhance brand identity through expertly designed fragrances.

At Premium Scenting, we're more than just experts in scent marketing; we're the global leaders in the design, development and deployment of full-service scent solutions. Our mission is simple yet powerful: to create enhanced commercial spaces that offer superior customer experiences through the power of scent.

Discover the power of scent marketing

In today's competitive business landscape, relying solely on visual and auditory marketing is no longer sufficient. The sense of smell is a potent tool that can transform your brand, attract new customers, and emotionally connect with people, influencing their moods and emotions while leaving a lasting impression – and that's precisely where Premium Scenting comes in. With customers increasingly expecting more from brands, leveraging the power of scent in experiential marketing offers a powerful opportunity to create lasting and profitable customer relationships while enhancing overall customer experiences.

 

A world-class fragrance collection

Our scents are crafted by Firmenich, a world-renowned fine fragrance house. Established in 1895, they’ve developed fragrances for many of the world’s leading brands, including Calvin Klein, Giorgio Armani and Dolce & Gabbana.

Our master perfumers, Christophe Laudamiel and Raymond Matts, are pioneers at creating fine fragrances for the air. Every fragrance they carefully craft uses a combination of scents that can deliver specific results for your business.

Extensive experience and expertise

As part of Initial, we’ve delivered effective hygiene and wellbeing solutions to thousands of businesses worldwide for over a century.

We partner with you to find the perfect scent for your business. Our consultative approach works to understand your challenges and scenting objectives, using diagnostic tools to tailor luxury scent solutions to your locations.

You can also collaborate with our expert perfumers to craft a bespoke scent that is uniquely yours and tied to your brand’s strategy.

Innovative, patented nebuliser technology

You can rest assured that our solutions will cover your spaces. We offer a range of devices designed to suit various room sizes and customer scenting requirements.

Our devices use cutting-edge AirQ™ micro-droplet* nebuliser technology for even scent distribution. Based on benchmark testing**, they disperse fragrance over 50% more effectively than comparative devices.

*Micro-droplets are 50,000 times smaller than those in traditional aerosol sprays.

**Data on file

A vast global service network

No matter where your business operates, our trained professionals deliver discreet, professional and consistent service.

From single-site requirements to global brands with a presence in multiple locations, in partnership with Prolitec, we proudly serve brands across the world and offer coverage for different needs.

Commitments to safety and sustainability

We’ll help you enjoy the benefits of scenting with confidence. All our fragrances adhere to the IFRA (International Fragrance Association) Code of Practice, ensuring best industry practices and the safe use of fragrance ingredients and mixtures.

They’re certified as readily biodegradable*, manufactured using 100% renewable energy and created by Firmenich — a fragrance house recognised for environmental excellence with a CDP AAA rating.

*Meeting OECD (Organisation for Economic Co-operation and Development) standards with over 60% biodegradation within 10 days.

How scent marketing can enhance experiences

Our independent research in high-end retail and hospitality settings revealed how scents can draw customers in and leave a positive impression, driving brand loyalty and sales.

Find out what commercial scenting could do for your business in our whitepaper, The Business Impact of Scent.

Frequently Asked Questions

What is scent marketing and how can it benefit my business?

Scent marketing is a strategic approach that uses carefully chosen scents to influence customer behaviour, enhance brand identity and create memorable experiences. It can benefit your business by attracting customers, fostering emotional connections and improving overall customer satisfaction.

How does scent marketing work and what industries can benefit from it?

Scent marketing services work by using fragrances strategically in commercial spaces to create specific moods or evoke emotions. It can benefit a wide range of industries, including retail, hospitality, healthcare and more, by enhancing the customer experience and influencing purchasing decisions.

Can scent marketing be customised to fit my brand’s unique identity?

Absolutely. Scent marketing is highly customisable. Reputable scenting solution providers work closely with businesses to understand their brand identity and create bespoke scent solutions that align with their goals and values. This customisation allows you to differentiate your business and leave a lasting impression.

What measurable impact can I expect from scent marketing on my business?

The impact of scent marketing can be measured through various means, including increased foot traffic, longer customer dwell times, improved customer satisfaction and higher brand loyalty. Research and case studies have shown that scent marketing can lead to significant improvements in these areas, ultimately positively affecting your business's bottom line.

How does the Premium Scenting technology ensure consistent, long-lasting coverage?

Our AirQTM technology produces micro-fine droplets that are up to 50,000 times smaller than those found in traditional aerosol sprays. Over 80% of droplets evaporate within 20 milliseconds of being released into the air, so the fragrance disperses rapidly through the room and doesn’t leave residue on surfaces.

Our devices release the scent’s top, heart and base notes simultaneously, creating a fragrance that lasts for up to 10 hours and maintains its full scent profile without fading or changing. The technology uses air to release the fragrance, so it’s also free from aerosol and propellants.

Related articles

In the competitive landscape of the hotel and hospitality sector, harnessing the power of scent marketing has emerged as a pivotal strategy.  Download our whitepaper to find out more.

Luxury is intrinsically linked to experience, and experience needs to hit every one of our five senses. Find out how your business can inject luxury into your commercial environments through scent.

Strategically designed scents can evoke positive emotions, encourage dwell time and drive sales. Download our ultimate retail experience whitepaper to find out more.

Transform your business with scent marketing

Find out how to take your customer relationships to the next level through scent marketing. 

Business scenting services

Premium Scenting, the global leader in scent marketing, offers bespoke scent solutions and patented technology to create superior customer experiences for businesses worldwide.