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About Initial

For over 120 years, Initial's been providing innovative commercial hygiene solutions to protect people and enhance lives.

Initial is the world's leading hygiene company, part of Rentokil Initial, a FTSE100 company, with 38,000 employees helping customers in over 60 countries around the world manage hygiene risks, create safer business environments and healthier and more hygienic workplaces to safeguard brand reputation, staff and end-users.

Our team of microbiologists, product developers and service professionals set us apart from competitors, delivering leading innovations and the highest levels of service in the industry. Find out more about our latest awards and accolades.

With an active investment in research and development, training and customer service, Initial delivers global best practice and insight with local experience and expertise to our customers around the world.

Over 120 years of hygiene innovation and expertise

We go further to protect and enhance the things that matter most to you. Since 1903, we've built a large network of core support services that allows us to deliver washroom services, medical and clinical waste management, floor care and scenting solutions. 

Driven by science and years of experience, Initial has developed solutions that are tailored to meet the exact needs of your business and delivered without interruption to your operations.

History and experience

With over 120 years of experience, we’re a partner you can rely on. Take a look at Initial’s journey so far.

Business ethics and legislation

Initial leads by example with a zero tolerance approach to bribery and corruption.

Rentokil Initial investor information

Find details of what we do across our businesses, markets, growth opportunities and initiatives.

Our commitment to the environment

Sustainability is rapidly climbing the agenda of every organisation driven by growing concerns for corporate social responsibility and duty of care, an increasing awareness of the need for environmental protection, ever more stringent legislation and rising landfill costs.

Initial leads the industry in the development of more environmentally friendly, sustainable products and solutions. Our commitment to the environment is integral to the way we work and influences the local causes we support.

  • Waste management: we take great care over how we dispose of waste from our services and ensure all waste management solutions are compliant with local legislation. Our experts work in partnership with customers to develop an effective waste minimisation programme
  • Product development: we develop products, packaging and consumables with low power consumption and minimal environmental impact
  • Rainforest rescue: Initial Hygiene is a proud sponsor of Rainforest Rescue and the Daintree Rainforest (Buy Back and Protect Forever) Project

Awards and Accolades 

The Initial Signature range comprises public washroom hygiene products which includes paper towel dispensers, feminine hygiene units and toilet seat cleaners. The project required more than 4,500 man days and, to ensure long term durability and robustness, the Air Fresh range and hand soap dispensers were tested, 1.5 million and 1 million operations respectively.

Red Dot Design Award

The Signature Range was awarded the prestigious Red Dot Design Award – an internationally recognised product quality seal for achieving product design excellence – out of 4,814 entries from over 53 countries.

President’s Design Award

The Signature range was awarded Singapore’s most prestigious design accolade in late 2013. The award recognizes excellence across various design disciplines that contributes significant differences to the community and improves quality of life.

Supporting businesses during the coronavirus pandemic

With innovative hygiene expertise, Initial can help businesses deal with the effects of COVID-19 and keep employees protected from the spread of harmful bacteria and viruses.

Delivering hygiene with complete confidence

Reassure employees and customers that your premises are not just clean, but hygienically safe too.

Helping you prepare for the new world

Download our return to work ebook for help getting your office ready for the new normal.

Specialist disinfection services

Our tailored disinfection services include a range of options to protect your business against infectious diseases, from precautionary survey to high-level disinfection.

Being certain in uncertain times

Our scientific approach, over 120 years of experience and expert staff combined with our innovative and sustainable service and product portfolio mean you can be confident you have all you need at your disposal to provide safe and effective hygiene solutions.


Corporate social responsibility

Initial’s environmental focus is to use resources more efficiently in order to reduce environmental impact.

Discover how our innovative and world leading solutions can support your business globally.