Bad smells, poor levels of cleanliness and low availability of consumables are all possible factors that can leave consumers and employees feeling embarrassed, disgusted even annoyed with a business, and for some can impact their willingness to return.
To explore how people really feel, not just how they think they feel, Initial embarked on a unique research experiment into the physiological effects of smell and the cleanliness of public washrooms.
Included in this free report:
- Discover the results from our experiment to explore unconscious human reactions, and to understand how, and why, this can be so crucial for businesses to get right
- Learn more about the key physiological cues that elicit the strongest emotional responses