© 2024 Rentokil Initial plc Legal statement
The hospitality sector is facing more competition than ever before, largely due to changes in the market driven by online channels. Comparison sites, booking sites, online customer reviews and the growth of home-rentals have made for fierce competition in the hospitality sector.
Hotels have to do much more than just provide a bed for the night; the need - now more than ever - to create distinct experiences and a feeling of warmth and welcome as soon as guests enter the building.
The key to attracting and retaining customers is multisensory marketing. Using a combination of design, lighting, music and scenting to provide an immediate and long-lasting sense of sophistication and quality. The use of scenting as part of a multisensory experience increases repeat visits and creates a strong brand affiliation by:
Download our ultimate hotel experience report to find out how scent can elevate your guest experience.
We will send the report to the email you provide; by providing this email you permit us to contact you with other related interesting and relevant material. You can change your communication preferences at any time.
Initial is the world's leading hygiene company, delivering innovative, integrated and discreet hygiene services to commercial customers for 120 years in over 60 countries worldwide