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The Ultimate Retail Experience

Discover how scenting in retail stores can enhance foot traffic, dwell time, and brand loyalty, creating a unified, engaging and multi-sensory brand experience

Retail stores are facing increasing competition from online shopping. Brands need to provide customers with a holistic brand experience both online and offline. The physical store is an opportunity to unify the brand experience across all channels to provide an engaging multisensory experience. Scenting, when designed in the right way in retail stores, can:

  • Increase foot fall
  • Increase dwell time
  • Improve brand loyalty

The more senses that are engaged in the right way, the more engagement customers have with a brand. However, it requires expertise to create a custom brand scenting solution for optimal results.

Download the report

Download our ultimate retail experience report to find out how scent can improve customer experience.

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The global experts in hygiene services 

Initial is the world's leading hygiene company, delivering innovative, integrated and discreet hygiene services to commercial customers for 120 years in over 60 countries worldwide