Retail stores are facing increasing competition from online shopping. Brands need to provide customers with a holistic brand experience both online and offline. The physical store is an opportunity to unify the brand experience across all channels to provide an engaging multisensory experience. Scenting, when designed in the right way in retail stores, can:
- Increase foot fall
- Increase dwell time
- Improve brand loyalty
The more senses that are engaged in the right way, the more engagement customers have with a brand. However, it requires expertise to create a custom brand scenting solution for optimal results.