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Premium restroom fragrance solutions

Sensory marketing is gradually becoming an important part of building corporate profits.

Scent marketing is able to speak for your brand, turning branding opportunity to loyalty and best yet, to distinguish your brand from others.

Premium Scenting uses aroma diffuser technology, an innovation that provides consistent scent coverage for effective odour remediation. Thus ensuring your visitor's experience is seamless from the moment they step through your doors.

A range of scents to leverage your brand

Scent Choices

  • Floral
  • Citrus
  • Fruity sensations
  • Naturescapes
  • Fresh and clean

The right scent can set you apart from the competition, create an inspiring ambience and increase engagement with your brand.

We will work with you to select the fragrance notes that matches your needs. Scent selection is not primarily about likes or dislikes, but what best reflects your brand identity, your objectives and the customer experience that you wish to create.

The high performance odour-neutralising air care system

GENIE is the premium air scenting product with customised fragrances for your business. It is specifically designed for larger, high traffic commercial washrooms and other interior spaces with scenting needs or awkward malodour problems. Smell is still ranked as the number one priority for people in washrooms.

Tailor your space and ensure a fresh, clean and hygienic environment with GENIE’s unique dispersal technology and it’s specially designed odour neutralising fragrances. See how it can uplift your business.

GENIE AirQ

GENIE AirQ technology effectively distributes fragrance evenly throughout spaces up to 15,000 cubic feet/425 cubic meters, while improving air quality with highly effective deodorization technology, thereby enhancing the clean, fresh, healthy and hygienic perception of restroom environments:

Traditional automatic restroom spray systems often cause uneven fragrance distribution, with the aroma concentrating near the spray source. GENIE AirQ technology effectively distributes fragrance evenly throughout a space of up to 425 cubic meters.

Hygiene insights

4 Main benefits of Scent Marketing for retail industry

Scent marketing is able to speak for your brand, turning branding opportunity to loyalty and best yet, to distinguish your brand from others.

Premium Scenting infographic

A pleasant and fragrant office environment can help increase productivity and create a good company image.

Premium scenting

Use our Premium scenting solutions to make a real difference to your brand – see how we can help you trigger positive memories, emotions and loyalty.

About Initial

Helping businesses to mitigate risk and be hygienically safe for over 115 years globally.