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Upgrade your washrooms with Signature Scent by Initial

Elevate experiences in your washrooms to make the right impression with advanced fragrance technology.

One of the first things people notice in a washroom is how it smells – scent has the power to impact a washroom user’s emotional responses, what they remember from that environment and even impressions they form about the overall business they’re in at the time. A fresh, pleasant-smelling washroom can help reassure customers or employees that facilities are clean and hygienic and make their experiences more enjoyable.


When 77% of consumers perceive a business more or less favourably depending on the state of their washrooms*, scent can play an important role in ensuring that your business makes the right impression.
That’s where Signature Scent can help make a difference.


*Initial, Air Care Report, 2017

 

Premium fragrances for everyday use

Choose the perfect fragrance to showcase the best of your washrooms and your business with Signature Scent.

Scenting that’s kind to your visitors and the planet

For businesses considering different ways to reduce their environmental impact without compromising their reputation and image, Signature Scent can help meet your goals.

Signature scent

Initial fragrance range

Find out which scent suits you the best to represent your brand and to associate your business with.

Premium Scenting

Enhance your customer experience and create deep emotional brand connections with multi-sensory marketing. Discover the power of scent with Premium Scenting.