Upgrade your washrooms with Signature Scent by Initial

One of the first things people notice in a washroom is how it smells – scent has the power to impact a washroom user’s emotional responses, what they remember from that environment and even impressions they form about the overall business they’re in at the time. A fresh, pleasant-smelling washroom can help reassure customers or employees that facilities are clean and hygienic and make their experiences more enjoyable.

When 77% of consumers perceive a business more or less favorably depending on the state of their
washrooms*, scent can play an important role in ensuring that your business makes the right impression.

That’s where Signature Scent can help make a difference.

*Initial, Air Care Report, 2017

Unleash the power of scent with
innovative fragrance technology

Signature Scent by Initial is an innovative scenting device ideal for medium to large washrooms. The
device disperses an ultra-fine fragrance mist using patented vibrating mesh technology. This fine
fragrance mist remains in the air for a long time compared with standard aerosol technology, helping
reduce washroom malodour.

• Advanced performance – ideal for medium to large washrooms up to 510 cubic metres*
• Premium fragrances – offering a suite of five enchanting scents with different intensity levels, allowing businesses to create their preferred washroom experience
• More sustainable scenting – our scent refills offer aerosol and propellant-free fragrancing, meaning they are more environmentally friendly compared with standard aerosols
• Customisable and versatile – Signature scent offers fully customisable programming including boost technology for periods of high traffic and tailored fragrance diffusion over 30, 45, 60 or 90 days, meaning it can meet diverse customer needs and align with operational hours

*Based on Rentokil Initial field trials carried out in seven markets.

Premium fragrances for everyday use

Choose the perfect fragrance to showcase the best of your washrooms and your business with Signature Scent.

Scenting that’s kind to your visitors and the planet

For businesses considering different ways to reduce their environmental impact without compromising their reputation and image, Signature Scent can help meet your goals.

Other Signature Range Washroom Hygiene Products

Harmonise with the ambience of your property's high-end washroom.

Air hygiene insights