1300 187 162 Call us Request a callback

About Initial

We go further to protect and enhance the things that matter most to you.

Mission, Vision and Values

As a service organisation, we believe that it’s our people who make our company what it is – and we have a team of great people, with a shared vision, values and mission: Protecting People. Enhancing Lives. Preserving our Planet.




Part of Rentokil Initial, a FTSE100 company, Initial is the world's leading hygiene company, helping customers in over 60 countries around the world manage hygiene risk, create safer business environments and healthier and more hygienic workplaces to safeguard brand reputation, staff and end-users. 

Since 1903, we have built a large network of core support services which allows us to combine washroom services, medical and clinical waste management, floor care and scenting solutions. Driven by science and years of experience, Initial solutions are tailored to meet the exact needs of your business and delivered without interruption to your operations. 

Our team of microbiologists, product developers and service professionals set us apart from competitors, delivering leading innovations and the highest levels of service in the industry. 

With an active investment in research and development, training and customer service, Initial delivers global best practice and insight with local experience and expertise to our customers around the world.

Rentokil Initial Annual Report

Find details of what we do across our businesses, markets, growth opportunities and initiatives.

Our commitment to the environment

Sustainability is rapidly climbing the agenda of every organisation driven by growing concerns for corporate social responsibility and duty of care, an increasing awareness of the need for environmental protection, ever more stringent legislation and rising landfill costs.

Initial leads the industry in the development of more environmentally-friendly, sustainable products and solutions. Our commitment to the environment is integral to the way we work and influences the local causes we support:

  • Waste Management - We take great care on how we dispose of waste from our services and ensure all waste management solutions are compliant with local legislation and our experts work in partnership with customers to develop an effective waste minimisation programme.
  • Product development - We develop products, packaging and consumables with low power consumption and minimal environmental impact
  • Rainforest Rescue – Initial Hygiene is a proud sponsor of Rainforest Rescue and the Daintree Rainforest (Buy Back and Protect Forever) Project

Awards & Accolades

The Initial Signature range has collected prestigious, international accolades as it sets a new benchmark for hygiene product excellence through design innovation.

The Red Dot Design Awards are an internationally-recognised product accolade. Previous winners include high profile brands such as Mercedes, Apple, Bosch and Issey Miyake.

“A minimalist use of form and the highest degree of functionality with regard to user-friendliness and ease of use characterise the Signature range of hygiene products.”
Statement by the jury, Red Dot Design Awards 2014

Key design features of the Signature range include:

  • Embodiment of form and function, addressing hygiene needs through the integration of sensor technologies and user-led innovation.
  • Smooth, anti-microbial surfaces preventing bacterial growth.
  • Promoting accessibility of products for end-users and serviceability for facilities owners.
  • Structures built on ergonomic studies of layout, positioning and user interaction.
  • Humanistic design to give users natural directional cues to understanding the product and its function.
  • Versatile colour schemes of neutral palettes that complement most environments.
  • All products tested for hard wearing durability of up to 3.8 million operations; materials fully recyclable.


Why wouldn't I do it all myself?

We provide exclusive, quality products and consumables that are unique to Initial. All of our products have been extensively tested so they comply with all health and safety regulations. Our service teams are trained to perform our service efficiently and at a consistently high standard. You and your teams can focus on activities that add real value to your business.

Can I have my supplies delivered at hours that suit me?

On your first meeting with our local hygiene expert, you will have the opportunity to provide your exact service requirements and preferences, which we will do our best to fulfil.

Can I count on you? I don't want to have to worry.

Initial is one of the largest washroom hygiene businesses in the world. Our success and reputation are built on the dependability of our service. We proudly service thousands of customers in Australia and throughout the world. Our local branches will give you the peace of mind that professional and friendly people will be looking after you in your own area.

Will your fittings service include repairing old holes, etc?

Our team will survey your premises and make bespoke recommendations based on the most appropriate placements. We ensure that work is carried to the highest standards and make every effort to ensure your installation enhances your business.

What business sizes do you cater for?

We operate throughout the country and serve some of the largest companies in Australia and around the world. We are scaled to deliver consistently high levels of service whether you are a small single site business or a multi‐site, multi‐national organisation.

Is it easy to change my hygiene services account to Initial without unnecessary disruption?

Our dedicated account teams will accompany you every step of the way. We have extensive experience migrating customers from existing providers to Initial with no disruption in service cover. We will get to know how you operate and what you require and make it our business to tailor and implement our hygiene services accordingly.

Can you provide good value customer service?

At Initial, quality of service, efficiency and providing value for money are fundamental aspects of our hygiene services offering. Our dedication to maintaining and raising service standards brings us recognition in the form of customer commendations and global awards.

How long will it take to receive a quote?

Our expert consultants will meet with you to conduct a thorough audit of your hygiene services needs. Once we fully understand who you are and what you need, our dedicated account teams will provide a specific, fully‐quoted hygiene service recommendation, always endeavouring to meet the time frames and demands of your business.

Will you provide the right hygiene service at the right price?

Initial will provide tailored hygiene solutions to suit your business and your budget. However large or small your service level agreement, you’ll always enjoy a single point of contact whenever you deal with Initial. Your dedicated account consultant will have complete oversight of your requirements and will be available to answer any questions you may have.

Will you provide regular product and service updates?

Our focus on research and development means that our hygiene service offering is continually developing and we are always keen to utilise the most up‐to‐date technology advancements in our drive to increase hygiene standards whilst keeping the environment in mind. Our account consultants are committed to providing you with the latest relevant information at regular intervals.

Find hygiene services near you

We were unable to access your location. Adjust your browser settings or enter your place or postcode above

About Initial & Pink hygiene

In May 2013 Pink joined forces with our parent company, Initial. This fusion of local knowledge and global expertise brings a hygiene powerhouse to Australia. Through Initial Hygiene we have raised the standards of hygiene in Australian businesses in order to protect your staff, customers and reputation.