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About Initial & Pink hygiene

Pink Hygiene is an iconic Australian feminine hygiene brand. Our Pink trucks and Volkswagen 'bugs' were seen all over the country and you knew that businesses were being well cared for by our caring and compassionate Pink staff.

In May 2013 Pink joined forces with our parent company, Initial. This fusion of local knowledge and global expertise brings a hygiene powerhouse to Australia. Through Initial Hygiene we have raised the standards of hygiene in Australian businesses in order to protect your staff, customers and reputation.

Femine hygiene

Make your female guests feel extra well cared for. Our No-Touch Feminine Sanitary Bins are ultra-hygienic, easy to use and control unwanted odours.

Hygiene services

Discover our full range of hygiene services including air, hand, surface, washroom, waste management services for your business.

Find hygiene services near you

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Business sectors

Initial provides comprehensive hygiene services for both single and multi-site businesses across Australia. Find out how we can deliver tailored expertise to help your business stay hygienically safe.

About Initial

Find out more about who we are and how we can help.