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Initial Premium Scenting

Enhance your business with the power of scents to create an elevating and positive experience for your customers.

Smell is one of the human senses that has a greater influence on our minds than what we are conscious of. Utilising it with Scent Marketing, one of the rising trends among businesses, has proven to increase positive experiences with the business while bringing benefits to your employees.

How Scenting Can Impact Your Brand?

Besides triggering our emotions, scenting is capable of changing our perspective and behaviour depending on the scent. Our air scenting technology can seamlessly build a significant scent memory of your brand’s identity or even elevate it to a different level, ensuring your visitors’ return.

What Makes Premium Scenting Special?

Compared to the average air fresheners, Premium Scenting is capable of providing a wider coverage, ranging from small venues to big halls. Our innovative solution is equipped with patented micro-droplet technology, ensuring a consistent ambient scenting experience throughout the premises. Paired with our range of aromatic scents, that were harnessed and tested by our expert team, to provide the best choice of scent that complements your business’s direction.

Which scent is right for you?

Induce brand recall among your customers by selecting the best scent to associate and represent your business.

Types of Premium Scenting scent diffuser

Check out which scent diffuser should you set up on your business premises to welcome your visitors and employees.

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Hotels and hospitality

Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd that is positive for customer ratings.

Shopping centres

Transform your centre into a desirable destination. Ensure your shoppers have positive experiences that enhance your reputation.


People love venues due to their ambience based on design, fragrance, lighting and music which can lead to revisiting your establishment once more.

Retail brand stores

Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.

Car showrooms

Increase browsing time and having the right ambience helps increase customer dwell time, a key factor in the likelihood of purchase.


Let your employees work in a fragrant and refreshing environment to improve their efficiency level and reduce absentee level.

Other Hygiene Services You Might Need


Check out our innovative air sterilliser that can kills up to 99.9999% of airborne viruses and bacteria.

InspireAir 72

Improve indoor air quality around you and create a safer and hygienic environment for your business.

Learn more about the robust Signature Range with an antimicrobial surface that reduces cross-contamination.

Benefits of Premium Scenting

Premium Scenting: The gateway to luxury

Premium brands are utilising scenting to create luxurious atmospheres for their customers.

Hygiene solutions

Discover our full range of hygiene services including air, hand, surface and washroom solutions for your business.

About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.