1300 882 388 Call us Request a callback

Initial Premium Scenting

Make a great first impression for every visitor with the power of scenting by Premium Scenting. Our air fragrancing technology comes with a wide range of unique scents that match or elevate your brand’s identity.

Scenting is one of the five human senses that has a greater influence on our minds than we are conscious of. Scent marketing or sensory marketing has been a rising trend in businesses, and it has proven to increase revenue associations positively for the business while bringing benefits to your employees.


Premium Scenting services

Besides triggering our emotions, scenting is known to have the capability to change our perspective and behaviour depending on the type of scent. With our Air Scenting technology, it can seamlessly build a significant scent memory of your brand’s identity or even elevate it to a different level to ensure your visitors’ return.


What makes Premium Scenting unique?

In comparison with average air fresheners, Premium Scenting is capable of having a wider coverage of fragrances ranging from small venues to big halls. Our Air Fragrancing is equipped with patented micro-droplet technology, ensuring an even ambient scenting experience throughout the day on the premises. Our Air Scenting comes with a wide range of aromatic scents that were harnessed and tested by our expert team to provide you with the best choice of scenting depending on your business’s direction.

Contact us

Fill out the form below to get in touch with one of our expert team now.

Which scent is right for you?

Induce brand recall among your customers by selecting the best scent to associate and represent your business.

Types of Premium Scenting scent diffuser

Check out which scent diffuser should you set up on your business premises to welcome your visitors and employees.

Hotels and hospitality

Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd that is positive for customer ratings.

Shopping centres

Transform your centre into a desirable destination. Ensure your shoppers have positive experiences that enhance your reputation.


People love venues due to their ambience based on design, fragrance, lighting and music which can lead to revisiting your establishment once more.

Retail brand stores

Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.

Car showrooms

Increase browsing time and having the right ambience helps increase customer dwell time, a key factor in the likelihood of purchase.


Let your employees work in a fragrant and refreshing environment to improve their efficiency level and reduce absentee level.

Pair it up with Initial air hygiene units

With just fresh and fragrant odour may not be sufficient enough to keep your visitors and employees stay safe on your premises. Further assure them by installing air hygiene units on your premises to provide clean air for all to breathe.


Check out our innovative air hygiene range with VIRUSKILLER™ technology which kills up to 99.9999% of airborne viruses and bacteria.

InspireAir 72

Improve indoor air quality around you and create a safer and hygienic environment for your business.

Find hygiene services near you

We were unable to access your location. Adjust your browser settings or enter your place or postcode above

Benefits of Premium Scenting

Premium Scenting: The gateway to luxury

Premium brands are utilising scenting to create luxurious atmospheres for their customers.

Hygiene solutions

Discover our full range of hygiene services including air, hand, surface and washroom solutions for your business.

About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.