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Initial Premium Scenting service for your business

Impress and welcome your visitors with the premium fragrance from the moment they step into your business premises with Premium Scenting.

Smell is one of the 5 human senses and it has a greater influence on our minds than what we are conscious of. Scent marketing has been on the rise in businesses, proven to increase positive revenue associations with the business while bringing benefits to your employees.


Premium Scenting services

Besides triggering our emotions, scent can also affect our perceptions and behaviour. This is where Premium Scenting service comes in by building on these scent memories, elevating your brand through experiential marketing and strengthening brand recalls among your visitors. 


What makes Premium Scenting special?

Compared to the average air freshener, our Premium Scenting units provide wider coverage of scenting and its coverage ranges from a small venue to a big hall. Premium Scenting system is equipped with patented micro-droplet technology which guarantees to provide the same ambient scenting experience throughout the day in your premises. With a wide range of rich scents that were harnessed and tested by our expert team, we will provide you with the best scenting depending on your business direction and sector type.

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Induce brand recall among your customers by selecting the best scent to associate and represent your business.

Check out which scent diffuser should you set up on your business premises to welcome your visitors and employees.

Hotels and hospitality

Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd that is positive for customer ratings.

Shopping centres

Transform your centre into a desirable destination. Ensure your shoppers have positive experiences that enhance your reputation.


People love venues due to their ambience based on design, fragrance, lighting and music which can lead to revisiting your establishment once more.

Retail brand stores

Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.

Car showrooms

Increase browsing time and having the right ambience helps increase customer dwell time, a key factor in the likelihood of purchase.


Let your employees work in a fragrant and refreshing environment to improve their efficiency level and reduce absentee level.

Pair it up with Initial air hygiene units

With just fresh and fragrant odour may not be sufficient enough to keep your visitors and employees stay safe on your premises. Further assure them by installing air hygiene units on your premises to provide clean air for all to breathe.

Check out our innovative air hygiene range with VIRUSKILLER™ technology which kills up to 99.9999% of airborne viruses and bacteria.

Improve indoor air quality around you and create a safer and hygienic environment for your business.

Find hygiene services near you

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Benefits of Premium Scenting

Premium brands are utilising scenting to create luxurious atmospheres for their customers.

Find out how your business can take advantage of smell to improve business performance here.

Hygiene solutions

Discover our full range of hygiene services including air, hand, surface and washroom solutions for your business.

About Initial

With more than 50 years of experiences and tailored solutions to meet local business needs, you can rest assured that you are in good hands.