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Premium scenting

With consumers demanding more and more from brands, multi-sensory marketing represents a powerful opportunity to create long lasting and profitable customer relationships.

The power of scenting

Research demonstrates that if you trigger a response from two of your customer's senses, by combining sound, smell and visual, or texture and taste, a customer's experience is enhanced and brand engagement is multiplied.

The sensory smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.

With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.


Premium scenting for every sectors

Retail brand stores

Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.

Shopping centres

Transform your shopping environment into a desirable destination. Ensure your shoppers have positive experiences that enhances your reputation.

Food retailers

Create a point of difference by including scenting as part of a multi-sensory customer experience that builds a stronger connection with shoppers.

Car showrooms

Increase browsing time and ensuring your showroom has the right ambience that helps increase customer dwell time, a key factor in the likelihood of purchase.

Hotels and hospitality

Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd that is positive for customer ratings.

Pubs and clubs

Patrons love venues due to their ambience based on design, fragrance, lighting and music. A recent study found 91% of respondents would be affected by a pleasant smell.


Create an environment which customers will stay longer and return more frequently. Having a distinct and enjoyable atmosphere, customers want to spend more time in.


Become the airport of choice for business and leisure. Ensuring every passenger has a positive journey will build your brand and can even increase spend in retail areas.

75% of the emotions we experience on a daily basis are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than something we see, hear or touch.

Avery Gilbert, Sensory Psychologist, Monell University

Elevate your brand

Download a whitepaper to find out how to enhance your customer experience and create deep emotional brand connections with multi-sensory marketing.

Premium Scenting FAQs

Why should I scent my space?

Smell being the most evocative of the five senses when triggering memory, it is a powerful marketing tool that engages your customer's sensory emotions, recalling nostalgic memories, that can lead to purchasing decisions.

Circumstantial to what you require Premium Scenting for it can assist you with:
•increasing dwell time as research shows 40% of customers stay longer in a pleasantly scented environment
•increase customer loyalty by engaging customers with your brand
•enhance customer experience by providing a pleasantly scented environment
•increased revenues and (if needed)
•odour remediation

How does Premium Scenting work?

A typical scenting system uses a wet aerosol of perfume, sprayed into the air. With Premium Scenting, the scent is diffused with a patented diffusion system. It converts liquid fragrance into a 'dry aerosol' that permeates an intended space via a small quantity - just enough for a subtle yet pleasant scent. Due to this cutting edge Micro-technology, the scent remains in the air for up to 16 hours, for you to maintain a scented environment for longer periods of time.

How about installation and servicing?

Our Premium Scenting Specialist and Installer will work with you in regards to the most appropriate place to install your Premium Scenting unit. The power for this unit is as little as 110V AC, which can be easily installed via an electrician. Once the power outlet is ready, Initial will install your unit and service in accordance to your contract; monthly, bi-monthly or quarterly.

Do I have a choice of what scents to use?

Yes! Initial Premium Scenting Australia offers a total of 19 scents in 5 categories. Our Premium Scenting specialist will work with you to determine which scent best reflects your brand image and create the enhancement needed for greater customer experience.

Can I develop a scent exclusive to my brand?

The development of bespoke fragrances are available upon request, with a minimum order requirement. With our world famous scent designers - Raymond Matts and Christophe Laudamiel, you can be assured we will be able to develop an exclusive scent that best reflects your brand.

How much space does a Premium Scenting unit cover?

It depends on the unit you need install. Our smallest unit, PS150, can scent up to 280m3, our standard unit PS550 can scent up to 850m3, whilst our largest unit, PS1200, can sent up to 4250m3. However, it can also depend on how your airflow is like, at your premise. Our Premium Scenting Specialist, will assist in determining what is the best unit for your premise to create the optimal ambience for you and your customers.

Is the Premium Scenting unit hard to maintain?

You would not need to maintain the unit at all, as Initial's trained technicians will visit accordingly (as per contract), to service and maintain the unit for you - so it is worry free!

Elevate your brand with Initial premium scenting

You are just one step away from elevating your brand and your relationship with your customers to an exciting new level.

Your local premium scenting professionals

All Initial technicians are highly qualified and trained. Our local teams offer a wide range of global innovations and scenting solutions to suit your business need.

Scenting expertise
We create a bespoke suit for every brand and every location. We are leading the world in developing fine fragrances for the air - this is a very specialist skill that demands empathy, creativity and passion. Our unique fragrance formulations exceed the most advanced regulations in fragrance safety. They are distributed via our own advanced, patented diffusion technology and serviced at a consistently high quality level by our in-house experts.
Trusted experts
Trust the experts Local, accredited Scenting technicians.
Safe, effective Scenting solutions
A broad range of Scenting with over 19 fragrance options to suit your business needs.

Scenting insights

The business impact of scenting

Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a key driver of revenue.

About Initial

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