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About Initial

We go further to protect and enhance the things that matter most to you.

Part of the Rentokil Initial group, Initial Hygiene is global company with a local feel. With over 100 years of experience in the service industry, we are the experts in hygiene. We are committed to keeping you healthy by providing high quality hygiene products and services that minimise your risk of exposure to bacteria and other infectious micro-organisms.

At Initial we believe in the smart use of hygiene so you’re covered in all key risk areas, not just the washroom. Our broader approach will assist you in establishing good hygiene practices throughout your organization, creating a healthier, more productive environment for everyone.


The Initial difference


  1. Experts in Hygiene - Our solutions are specifically designed by experts to help companies mitigate risk of liability, reduce illness from germ and virus transmission and increase engagement levels.
  2. Global company, local feel - Hygiene is our core business. We have 38,000 employee across 65 countries.
  3. Service Excellence - Trained & highly experienced staff are trained to identify critical hygiene hotspots, provide recommendations and educate on how to reduce and even prevent the spread of viruses and bacteria more effectively.
  4. Tried & tested solutions - Tested and certified in independent, third-party laboratories. Engineered for reliability and safety.
  5. 360 protection providers - The only company in Singapore to cover infection control, washroom sanitation, disinfection & scenting. For all your healthy building needs.
  6. Cost-saving with myInitial - Cut down on your administrative costs with myinitial. 24-7 access to all your audit reports & paperwork. Log in here.
  7. Responsible employers - We fairly compensate our employees & provide illness support- treating them with respect & dignity.
  8. Hassle-free account management - Your personal account manager, supported by in-house hygiene experts. We respond to any issues within 24 hours.

We value health & safety of our people and customers

Awards & Accolades

The Initial Signature range has collected prestigious, international accolades as it sets a new benchmark for hygiene product excellence through design innovation.

The Red Dot Design Awards are an internationally-recognised product accolade.

“A minimalist use of form and the highest degree of functionality with regard to user-friendliness and ease of use characterise the Signature range of hygiene products.” Statement by the jury, Red Dot Design Awards.

President*s Design Award

Singapore's most prestigious accolade recognised excellence in design discipline as a testament to product innovation and design excellence

Red Dot Design Awards

The Signature Range has won the prestigious Red Dot Design Award, an internationally-recognised product quality seal for achieving product design excellence.

Green Label Singapore

Our efforts to cultivate environmentally-friendly habits have led to Initial’s range of Bio Sanitisers awarded the Green Label by Singapore Environment Council.

Britain's Most Admired Company (BMAC)

Rentokil Initial ranked 25th in Britain’s Most Admired Companies 2016/2017

Fortune Top 100 (FTSE)

Rentokil Initial is ranked 96th in Fortune Top 100 Listed Companies (FTSE100 Index) in Year 2017

The Queen's Award 2017

Highest accolade for business success in UK, we are humbled to be recognised as award winners.

Find hygiene service near you

Our Initial experts and technicians are there for you throughout Singapore.

Washroom services and accessories

We provide the most comprehensive range of solutions in the washroom services industry. This means that we are able to deliver the service that meets your individual needs.