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Scenting solutions for your business

Improve your customer experience by offering an environment that helps create deep emotional brand connections using multi-sensory marketing. With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.

Unleashing the power of scenting

"75% of the emotions we experience on a daily basis are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than something we see, hear or touch." 

- Avery Gilbert, Sensory Psychologist 

Monell University

How can scenting benefit your business?

From the bakery chain in the US which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew’s clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.

Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a key driver of revenue. It also has many other benefits which include:

  • Enhances the mood by creating a pleasant atmosphere
  • Service is rated more favourably in scented environments.
  • Increases dwell time and boosts intention to purchase.
  • Encourages repeat visits.
  • Generates incremental revenue and boosts spend per customer.

Premium Scenting for your business

Retail brand stores

Create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently.

Shopping centres

Retail brand stores create a distinct and enjoyable atmosphere that is perfect for welcoming new and existing customers that will stay longer and return more frequently. Shopping centres transform your shopping environment into a desirable destination. Ensure your shoppers have positive experiences that enhance your reputation.

Car showrooms

Increase browsing time and ensure your showroom has the right ambience that helps increase customer dwell time, a key factor in the likelihood of purchase.


Become the airport of choice for business and leisure. Ensuring every passenger has a positive journey will build your brand and can even increase spend in retail areas.

Pubs and clubs

Patrons choose venues for their ambience; and ambience is influenced by design, lighting, music and fragrance. A recent study found 91% of respondents would be affected by a pleasant smell.

Hotels and hospitality

Maintain high standards and deliver a memorable guest experience. Ensure your hotel stands out from the crowd and secure positive customer reviews.

Induce brand recall among your customers by selecting the best scent to associate and represent your business

Register for your complimentary odour management trial

Control serious odour problem with IOS- Initial Odour Solution. Experience how our advanced air care innovation can resolve problems for places with malodour challenges today!

Find hygiene services near you

Our Initial experts and technicians are there for you throughout Singapore.

Air hygiene insights

Scenting is proven to attract, engage and build deep, lasting customer connections with your brand. Our advanced solutions deliver the perfect scent impression to create memorable experiences.

Hygiene solutions

Discover our full range of hygiene services including air, hand, surface and washroom solutions for your business.

About Initial

We provide the most comprehensive range of hygiene solutions to deliver the service that meets your individual needs.