Premium Scenting Solutions For Businesses

Our premium scenting solutions are suitable for a wide range of businesses, including high-end hotels, restaurants, boutiques, and luxury spas.

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Business Scenting Drives Your Topline

Scenting can evoke memory & emotions. It creates a positive ambiance and drives consumer behavior. Used correctly, scenting can increase time spent in-store, lead to positive associations, and eliminate odours.


75% of the emotions we experience daily are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than see, hear or touch.

- Avery Gilbert, Sensory Psychologist
Monell University

The Science Behind Premium Scenting Technology

Scenting for Any Space

Get Your Free Trial Now!

Try premium scenting for your business with our free trial. Our team will help you choose the right fragrance and machine size. You'll receive a complimentary scenting unit for a one-week trial at your location.

Loved by Brands Globally

“I think that the scent in the space has connected a lot of customers with us, it triggers a memory for them and that’s why I think it was very important for us to find a scent that would work in the minds of our consumers. Customers really love the smell so I think this all worked out really well. We're quite happy with everything.”

Jessica Wong & Pamela Ting

Owners, Scene Shang

"Innovating customer experience is very important to us. Scenting is a key element & part of the innovation plan. Our scenting plan gives our customers' the "at-home" feeling."

Barbara Prati

Operations Manager, Virgin Active Gym

"Brand experience is crucial. With Premium Scenting, we were able to create something unique which matches our brand. A standard off the shelf product wouldn't have been the same thing."

Janjoris Kriele

General Manager, The Hotel

"Premium scenting sits perfectly with customer experience. With the right smell in the right area, we are sure it contributes to a bigger purchase basket in the white goods area."

Barry B van Ruiven

Board Member, Media Mrkt

"We provide our customers with a personal experience. Our showroom us where we tell our story- who we are and what we do. Scenting has made a big difference- we have positive feedback & have created a comfortable, enjoyable & premium customer experience."

Stefano Marzola

Communications manager, Moto Morini

Our Extensive Scent Boutique

Discover a range of scents to add dimension to your brand.
We study your brand persona to recommend suitable scents for your environment.

Initial Scent Machine Range

Our premium scents can cover spaces of any size and are available for purchase or rent.

Frequently Asked Questions

Q:What is ambient scenting?

Ambient scenting is a service offered by Initial that uses a range of fragrances and odour neutralisers to create a pleasant and inviting environment. It involves diffusing scents in the air to create a specific mood or atmosphere conducive to a desired experience or behaviour. 

There are several ways to introduce fragrances into a space for ambient scenting, including:

  1. Reed diffusers: These use reeds to diffuse essential oils into the air.
  2. Plug-in air fresheners: These plug into an electrical outlet and use a fan to disperse a fragrance into the atmosphere.
  3. Room sprays: These can be sprayed directly into the air or onto surfaces to release a scent.

Ambient scenting can be used in various settings, such as retail stores, hotels, spas, restaurants, and even homes. It is believed to positively impact customers' moods, behaviour, and purchasing decisions. Additionally, ambient scenting can be used in therapeutic settings such as aromatherapy to promote relaxation, reduce stress, and enhance overall well-being.

Q: How does ambient scenting work?

Ambient scenting works by dispersing fragrances and odour neutralisers into the air using a patented AirQ technology. The system can be programmed to release the fragrances at specific intervals throughout the day.

Q: How can scenting benefit your business?

From the bakery chain in the US, which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew's clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.

Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a crucial revenue driver. It also has many other benefits, which include:

  • Enhances the mood by creating a pleasant atmosphere
  • Service is rated more favourably in scented environments.
  • Increases dwell time and boosts intention to purchase.
  • Encourages repeat visits.
  • Generates incremental revenue and boosts spending per customer.

Please reach out to your local hygiene experts in Singapore for tailored solutions for your businesses.

Q: Can ambient scent enhance the experience?

An ambient scent, also known as background or atmospheric scent, refers to the use of scent as a part of a space's overall environment or atmosphere. It is often used in the context of scent marketing, which is the practice of using scent to influence the behaviour and perception of consumers in a retail or hospitality setting.

Scenting systems, also known as scent diffusers or machines, disperse ambient scents into a space. These systems can be as simple as a candle or incense burner or as complex as a network of electronic diffusers that use cold-air technology to release precise amounts of scent into the air.

Ambient scenting has been shown to have a range of effects on consumers and can be used to enhance the overall experience in various settings. For example, the ambient scent has been shown to influence consumer behaviour, such as increasing the time spent in a store or leading to more positive evaluations of products. In a hospitality setting, the ambient scent has been shown to improve customer satisfaction and the overall atmosphere of the space.

Overall, ambient scent can be a powerful tool for creating a desired atmosphere and enhancing the experience of customers or guests in various settings.

Q: What is the Initial AirQ scenting technology?

Our AirQ scenting technology creates microdroplets 50 times smaller than a traditional aerosol droplet, allowing one of our custom scents to float easily into the air and disperse throughout a space to create an even scent effect.

Q: What are the benefits of using Initial ambient scenting?

Our custom scents and patented diffusers can create a pleasant and inviting environment for customers and employees, evoke positive feelings, influence purchasing decisions, improve the perception of your brand, and promote a sense of well-being.

Q: Can ambient scenting be customised to fit my specific needs?

Yes, Initial can work with you to develop a fragrance program that meets your specific needs and preferences.

Q: Are the Initial scent products safe?

Yes, Initial uses only high-quality fragrances and odour neutralisers that are safe for use in commercial environments. The fragrances are completely free from hazardous Volatile Organic Compounds (VOCs) that can harm humans or trigger allergic reactions.  The automated system is also designed to operate safely and efficiently.

Q: How often will Initial’s scenting system be serviced?

Initial will provide regular maintenance and servicing for the scenting system to ensure it works properly and the fragrances are dispersed as intended. The frequency depends on the scenting unit, the intensity of dispersed fragrances, and usage patterns.

Q: How do I get started?

You can contact Initial to discuss your needs and schedule a consultation to develop a customised fragrance program. Initial will then install and service the scenting system as needed.

Q: Can Initial ambient scenting be used for any type of business?

Yes, our scenting products can be used in a wide range of commercial environments, including offices, hotels, restaurants, and retail spaces.

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