Ambient scenting is a service offered by Initial that uses a range of fragrances and odour neutralisers to create a pleasant and inviting environment. It involves diffusing scents in the air to create a specific mood or atmosphere conducive to a desired experience or behaviour. 

There are several ways to introduce fragrances into a space for ambient scenting, including:

1. Reed diffusers: These use reeds to diffuse essential oils into the air.
2. Plug-in air fresheners: These plug into an electrical outlet and use a fan to disperse a fragrance into the atmosphere.
3. Room sprays: These can be sprayed directly into the air or onto surfaces to release a scent.

Ambient scenting can be used in various settings, such as retail stores, hotels, spas, restaurants, and even homes. It is believed to positively impact customers' moods, behaviour, and purchasing decisions. Additionally, ambient scenting can be used in therapeutic settings such as aromatherapy to promote relaxation, reduce stress, and enhance overall well-being.

Ambient scenting works by dispersing fragrances and odour neutralisers into the air using a patented AirQ technology. The system can be programmed to release the fragrances at specific intervals throughout the day.

From the bakery chain in the US, which places ovens near the front of its stores, to the airline that uses its signature fragrance on everything from towels to the air crew's clothing, the adoption of scent marketing is a growing phenomenon and one that is here to stay.

Multi-sensory marketing enhances the customer experience, strengthens brand loyalty and is a crucial revenue driver. It also has many other benefits, which include:

• Enhances the mood by creating a pleasant atmosphere
• Service is rated more favourably in scented environments.
• Increases dwell time and boosts intention to purchase.
• Encourages repeat visits.
• Generates incremental revenue and boosts spending per customer.

Please reach out to your local hygiene experts in Singapore for tailored solutions for your businesses.

An ambient scent, also known as background or atmospheric scent, refers to the use of scent as a part of a space's overall environment or atmosphere. It is often used in the context of scent marketing, which is the practice of using scent to influence the behaviour and perception of consumers in a retail or hospitality setting.

Scenting systems, also known as scent diffusers or machines, disperse ambient scents into a space. These systems can be as simple as a candle or incense burner or as complex as a network of electronic diffusers that use cold-air technology to release precise amounts of scent into the air.

Ambient scenting has been shown to have a range of effects on consumers and can be used to enhance the overall experience in various settings. For example, the ambient scent has been shown to influence consumer behaviour, such as increasing the time spent in a store or leading to more positive evaluations of products. In a hospitality setting, the ambient scent has been shown to improve customer satisfaction and the overall atmosphere of the space.

Overall, ambient scent can be a powerful tool for creating a desired atmosphere and enhancing the experience of customers or guests in various settings.

Our AirQ scenting technology creates microdroplets 50 times smaller than a traditional aerosol droplet, allowing one of our custom scents to float easily into the air and disperse throughout a space to create an even scent effect.

Our custom scents and patented diffusers can create a pleasant and inviting environment for customers and employees, evoke positive feelings, influence purchasing decisions, improve the perception of your brand, and promote a sense of well-being.

Yes, Initial can work with you to develop a fragrance program that meets your specific needs and preferences.

Yes, Initial uses only high-quality fragrances and odour neutralisers that are safe for use in commercial environments. The fragrances are completely free from hazardous Volatile Organic Compounds (VOCs) that can harm humans or trigger allergic reactions.  The automated system is also designed to operate safely and efficiently.

Initial will provide regular maintenance and servicing for the scenting system to ensure it works properly and the fragrances are dispersed as intended. The frequency depends on the scenting unit, the intensity of dispersed fragrances, and usage patterns.

You can contact Initial to discuss your needs and schedule a consultation to develop a customised fragrance program. Initial will then install and service the scenting system as needed.

Yes, our scenting products can be used in a wide range of commercial environments, including offices, hotels, restaurants, and retail spaces.