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Hygiene services to ensure a safe shopping experience

Innovative hygiene solutions to help retailers ensure high hygiene standards to protect staff, visitors, customers and business premises.

Having good hygiene standards is vital to minimise the risk of cross-infection. Multiple visitors and frequently touched surfaces heighten the risk of infection transmission in a retail environment. Consumers too, are much more aware of hygiene standards than ever before. In fact, 71% are now more fearful of the spread of germs via the surfaces they touch than before the COVID-19 pandemic*. A comfortable and hygienic experience goes a long way in improving a customer’s perceptions and gaining their confidence and loyalty.

As the world-leading hygiene experts, Initial can help you  minimise the risk of infections being passed on via surfaces, hands and air. Our integrated hygiene solutions enable high levels of hygiene to be maintained and reduce risks for staff and customers.

Entrances and exits

Germs can be brought into your business by customers or staff. Hand sanitisers that kill germs can be positioned in the most convenient locations, such as entry points, to promote frequent use.

In your whole facility

High levels of footfall, close contact between people and surfaces, and the storage of different food and materials mean that surface hygiene and air care solutions across your facility are vital to help avoid the spread of germs.

Frequently touched objects

Frequently touched objects such as door handles, clothes hangers and shopping trolleys can facilitate cross-contamination. Surface hygiene solutions can reduce risks of infection by sanitising these touchpoints.

Kitchens and fresh food counters

Staff working in kitchens, food preparation areas and fresh-food counters can transmit bacteria and viruses onto equipment, surfaces and the food itself – compromising food safety. Effective hand hygiene facilities and surface hygiene programmes are crucial in these locations.

Hygienic washrooms

Toilet seats, sinks and flush handles can transmit germs. Regularly sanitise surfaces. All-female washrooms should be well-provisioned with feminine hygiene facilities.

Tills, self-service and payment areas

Conveyor belts, bagging areas, self-service containers, payment screens and card readers can harbour germs. Self-serve sprays and wipes and hand sanitisers can kill bacteria and viruses in these areas to help reduce germ transmission..

Quality hygiene solutions to meet the needs of your customers

Facility managers can ensure end-to-end premise needs are met with the best possible hygiene solutions to help protect the health of employees and visitors. 

Initial’s tailored hygiene solutions are expertly designed to meet the requirements of your business, so your premises remain hygienic and productive.

An award-winning range of hand hygiene products and hand soaps and sanitisers, formulated to be highly effective against bacteria and viruses

Our surface hygiene services disinfect and sanitise surfaces, equipment and floors with effective solutions that can kill up to 99.99% of bacteria and viruses.

Clean, safe air is more important than ever. Our air purification solutions can remove up to 99.9999% of airborne particles, including respiratory droplets.

Disrupt the journey of the germ 

Good hygiene practices are essential for disrupting the transmission of germs and protecting premises and the people in them from further risks, especially at cross-contamination hotspots.

Watch the journey of the germ video to see how easily frequently touched surfaces can be a source of transmission to staff and customers.


 Retail sector insights

Learn how Covid-19 has impacted attitudes, behaviours and expectations of your consumers.

Deliver effective, proven and science-led hygiene solutions which also help to offer visible evidence that your premises are hygienically safe.

People now have a far greater expectation of what needs to be provided for their safety at work

74% of shoppers have been drawn into a store by an inviting smell.

Find hygiene services near you

Our Initial experts and technicians are there for you throughout Singapore.

About Initial

We provide the most comprehensive range of hygiene solutions to deliver the service that meets your individual needs.