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Discover how scent can help actors connect with their characters and improve their performances.

Discover the role of science and psychology in our reaction and emotion towards scent.

Learn more about the multisensory retail revolution and it's impact on customer experiences.

The holiday season is a time of shopping and gift-buying, and hugely important to retail industries. Spreading some holiday spirit does impact sales.

For hotels, spas and other wellness spaces, scenting and fragrance have pioneered the wider use of olfactory signals.

Read how scent marketing provides brands with the opportunity to enhance customer experiences and drive brand loyalty.

Scenting can help retail companies improve customer experiences and brand loyalty. Discover how Premium Scenting helps businesses achieve this.

For hotels, spas and other wellness spaces, scenting and fragrance have pioneered the wider use of olfactory signals.

This passage of Proust's prose is one of the most quoted in literature and bears a lesson for us all, particularly those involved in sensory marketing.

Discover the impact scent and multisensory marketing can have on your guest experiences to enhance your hotel brand awareness.

Andaz Hotels & Resorts and The Society of Scent were developing custom scents to connect guests to unique local experiences.

What does shopertainment mean? And how can it help you improve guest experiences and lead to an increase in sales?

Hotels are meeting the Millennial challenge in various ways by becoming more neighbourhood-focused with curated local experiences.

Our sense of smell is not only a powerful sense, but the fastest acting. Using scent can give you an advantage in creating great first impressions.

In hotels, a powerful, welcoming, scent and trigger positive memories and emotions to help improve and enhance guest experiences.

Luxury brands that appeal to the senses are harder to resist - and if there is a universal smell of luxury, premium brands owners need to know about it!