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Global account management

Initial is the world's leading hygiene company. We provide multinational businesses with comprehensive, tailored and integrated hygiene management solutions to protect people, property and reputations.

Our Global Accounts management team provides a single point of contact and regular reporting to ensure customers stay in full control of their estate. Supported by local account management teams, they ensure service delivery is provided effectively, consistently and to agreed service levels.

Customers also benefit from our unrivalled investment in research and development, testing, regulatory understanding and solution innovation. We harness new technology to deliver enhanced washroom and workplace experiences that improve hygiene standards.

We already support many of the world’s largest multinational companies directly and through our FM partners. Our unbeatable reputation is built on trust, quality solutions and service, a deep understanding of business needs and our ability to deliver globally.

The benefits of global account management for multinational businesses

As the world's leading hygiene business, Initial helps businesses minimise the risk of infections being passed on via surfaces, hands and air. Our integrated hygiene solutions enable high levels of hygiene to be maintained and reduce risks for staff and customers.


Innovation is in our DNA

We lead the industry in R&D investment, taking an open and collaborative approach to innovation and bring together experts from microbiology, product design and behavioural science to make it happen. We have an unrivalled track record of introducing breakthrough products to the market. Our new Rapid>SmartHygiene range, for example, helps to create more hygienic and engaging washrooms with digital technology.

Dedicated account support

We provide multinational clients with dedicated international account management services with a single point of contact to ensure local service delivery is provided effectively, consistently and to agreed service levels. With in-depth knowledge of customer sector needs, we provide tailored solutions across entire estates to meet your needs.

Ensuring protection and compliance

We help you keep up to date with any changes in regulations so you can be confident you're always compliant. Our solutions are designed by experts to help customers mitigate the risk of liability, reduce staff sick days, save money, increase productivity and, most importantly, support businesses' duty of care. Our services and solutions comply with local legislation and regulations and help you follow guidance from agencies such as WHO and CDC.

Innovating for the future

We stay ahead of hygiene challenges with pioneering solutions supported by industry experts. Our focus on safer, smarter, greener and more effective hygiene means customers can take advantage of an exciting roadmap of innovative solutions and services backed by our teams of scientists and developers.

Supporting local service management

Initial is the world’s leading commercial hygiene services provider. With highly trained service technicians in over 60 countries, we deliver a proactive service following common global practices that cross international boundaries. We ensure consistency through continuous monitoring of service performance to maintain our place as the benchmark provider within the industry.

A track record of value added services

We have a vast amount of experience of working successfully in collaborative, global partnerships with the largest multinationals across the world. We understand the challenges and complexities for businesses and the need for consistency, transparency and adherence to local legislation to ensure effectiveness, value and to protect your reputation.

Why have a global relationship with Initial?

  • We work in partnership at both global and national levels to deliver tailored hygiene programmes to meet your individual needs.
  • We ensure transition from your previous service provider to ours is seamless and efficient.
  • We coordinate all Local Account Management teams for consistent service delivery.
  • We offer dedicated Global Account management and a single point of contact to ensure full resolution of any issues.

We provide detailed quarterly reporting of KPIs so you can remain in full control.

Global sector expertise

Initial works with multinational businesses across the globe. We understand the specific challenges your business faces. This enables us to develop industry-leading sector solutions to protect your colleagues, building, stock and reputation.

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