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News and expertise

Since humble beginnings in 1903, Initial has grown into a global hygiene brand with one of the most comprehensive and flexible service portfolios on the market.

What were hygiene standards like back in the 1900s? We take a brief look at how hygiene standards, practices and expectations have changed in the past century.

Is your business delivering confidence?

When you think about it, confidence can be a rather fragile notion and the global pandemic has affected everyone’s in so many ways. If you were able to take someone from 2019 and then suddenly drop...

Australian Open partners with Initial for a second consecutive year

The Australian Open renewed its partnership for a second year with global hygiene brand Initial as the Official Hygiene Partner of AO22.