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Air care solutions for fresh and hygienic washrooms

Dedicated air care solutions are designed to enhance overall hygiene levels while creating a pleasant atmosphere. With our range of high-quality air fresheners and innovative air purification systems, we provide comprehensive air care services tailored to meet your specific needs.

Commercial air care solutions for your washroom

The importance of good washroom air care should never be underestimated. Smell is one of the first things people notice when entering a washroom and it can have a significant impact on their perception of a business and how they behave. Research has found that 77% of people leave with a negative perception of a business with unpleasant-smelling washrooms, and for 67% this would also make them less likely to shop there. Malodour can also breed undesirable and unhygienic behaviours such as not washing hands, with 88% of people leaving as soon as possible to avoid unpleasant smells. 

Make sure a poor washroom experience doesn’t affect your business. Our range of advanced air care solutions caters for a wide variety of washroom environments. We can help you target malodour with exclusive scents, filter the air to keep it fresh, or even neutralise bacteria in the washroom before it becomes a problem. 


The Initial washroom air care range

Our comprehensive air care solutions encompass a wide range of products and services, ensuring that your washroom environment remains fresh, clean, and free from unpleasant odours. Be it leading fragrances, odour-neutralising solutions or air purification systems that target malodourous particles and bacteria – we’ve got the solution for you.

air freshner

Signature AirFresh Fan

A high-performance fan that uses Aromaguard technology and sophisticated fragrances to target washroom malodours and unpleasant smells. Features customisable settings for fragrancing intensity.

Our entry-level air freshener is ideal for small to medium washrooms with a need to mask any potentially unpleasant odours.

  • Non-aerosol
  • Battery powered
  • Continually disperses fragrance to ensure even coverage
  • Customisable settings to suit your size and demand
air freshner

ECOBreeze Air Hygiene

Triple action air hygiene system filters physical and malodourous particles, and cleans and fragrances the air. Environmentally-friendly solution with a non-toxic natural carbon filter, sustainably sourced from coconut shell.

  • Operates via hard-wired installation
  • Requires no batteries
  • Uses non-toxic natural carbon
  • Fragrance bottles are fully recyclable
air freshner

GENIE Advanced Air Treatment

Designed for washrooms with the most challenging malodour problems, GENIE’s micro-droplet technology enables even dispersal of odour-neutralising fragrances across the washroom and customisable programming options to accommodate varying traffic levels.

  • Mains powered
  • AirQ micro-droplets allow the fragrance to carry further
  • Multiple adjustable fan speeds for improved dispersal
  • Customisable fragrance intensity levels to cater for your size and demand
air freshner

Malodour control

Specifically designed and engineered to help reduce malodours and bacteria in the air in transient spaces. Using patented technology that features UV light, this innovative, unperfumed device helps to reduce persistent bad odours and helps to control bacterial contamination.

Biozone is ideal to use as an ongoing air treatment in transient spaces to combat the impact that unpleasant smells have on your staff and visitors. Ozone has been shown to help reduce bacteria and microorganisms in the air and help minimise the amount of germs that could be present in the air we breathe.

  • Reduces washroom malodour 
  • Specifically designed and engineered to tackle organic washroom smells
  • Low ozone emissions
  • Compact design

How does Initial work?

At Initial, our experts are dedicated to ensuring the highest standards of hygiene, cleanliness and safety in your buiness environment. Recognising that each business is unique, we prioritise conducintg a thorough inspection before recommending any treatment or service solution. This approach allows us to address your specific challenges, ensuring our hygiene management solutions are perfectly suited to your needs.

Choose Initial for a hassle-free experience, environmentally-sensitive solutions, and a commitment to the highest standards of service and safety.

1. Hygiene assessment

Hassle-free hygiene survey and consultation

  • Prompt response from local expert hygiene surveyors
  • On-site hygiene risk review and consultancy
  • Detailed inspection adhering to health and safery guidelines, focusing on your business' specific hygiene needs

2. Tailored solutions

Customised hygiene solutions for your business

  • Hygiene solutions tailored to the unique requirements of your business
  • Award-winning products compliant with all hygiene and environmental regulations
  • Quick and discreet installation, ensuring minimal disruption to your business operations

3. Maintenance and aftercare

Ongoing support of hygiene excellence

  • (For Global Account customers) Dedicated Account Manager for continuous support and query resolution
  • Regularly scheduled account reviews and on-site hygiene audits
  • Access to market-leading technologies and innovations for continuous improvement in hygiene standards
Book your hygiene assessment today

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Initial operates in over 60 countries globally, providing commercial hygiene services tailored to the specific needs of businesses. Find out more about the products, services and pricing in your country.

With over 38,000 employees worldwide, Initial helps businesses manage hygiene risks, create safer environments, and promote healthier workplaces to protect the reputation of the brand, staff, and end-users.