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Upgrade your washrooms with Signature Scent by Initial

Elevate experiences in your washrooms to make the right impression with advanced fragrance technology.

One of the first things people notice in a washroom is how it smells – scent has the power to impact a washroom user's emotional responses, what they remember from that environment and even impressions they form about the overall business they're in at the time. A fresh, pleasant-smelling washroom can help reassure customers or employees that facilities are clean and hygienic and make their experiences more enjoyable.

When 77% of consumers perceive a business more or less favourably depending on the state of their washrooms*, scent can play an important role in ensuring that your business makes the right impression. That’s where Signature Scent can help make a difference.

*Initial, Air Care Report, 2017

 

Unleash the power of scent with innovative fragrance technology

Signature Scent by Initial is an innovative scenting device ideal for medium to large washrooms. The device disperses an ultra-fine fragrance mist using patented vibrating mesh technology. This mist remains in the air for a long time compared with standard aerosol technology and is designed to reduce malodour.

  • Advanced performance – ideal for medium to large washrooms up to 510 cubic metres*
  • Premium fragrances – offering a suite of three enchanting scents with different intensity levels, allowing businesses to create their preferred washroom experience
  • Responsible scenting – aerosol and propellant-free fragrancing with the power to cover large spaces
  • Customisable and versatile – Signature Scent offers fully customisable programming, including boost technology for periods of high traffic and tailored fragrance diffusion over 30, 45, 60 or 90 days, meaning it can meet diverse customer needs and align with operational hours

*Based on Rentokil Initial field trials carried out in seven markets.

Premium fragrances for everyday use

Choose the perfect fragrance to showcase the best of your washrooms and your business with Signature Scent.

Garden Mist

Appealing aromas of tea, herbs and flower petals to refresh and rejuvenate

Linen Comfort

A lively blend of citrus, greenery and woody notes that evoke the scent of clean linen to relax and uplift.

Sandalwood Spice

An indulgent combination of wood scents and citrus to create a warm and inviting environment

Smarter scenting solutions

For businesses considering different ways to reduce their environmental impact without compromising their reputation and image, Signature Scent can help:

  • All scent refills offer aerosol and propellant-free fragrancing
  • Fragrance bottles reduce reliance on virgin plastic by being made from 70% post-consumer recycled plastic waste
  • Fragrancing can be paused when not required to reduce fragrance waste

Why does washroom scenting matter for businesses?

Learn more about the importance of fresh-smelling washrooms on our blog.

Learn more about how our sense of smell unconsciously impacts how we feel.

Find out why washroom scenting could be a big advantage for your business.

Dive deeper into the connection between scent and our unconscious mind.

Initial provides commercial hygiene services tailored to the specific needs of businesses. Find out more about the products and services offered in your country.

We provide the services and solutions needed for businesses to create safer, healthier and more hygienic indoor spaces for everyone, every day.