Our latest collection of business fragrances

The right scent can give your business a competitive edge, create unforgettable atmospheres and increase customer engagement with your brand.

That’s why, at Premium Scenting by Initial, we offer an extensive collection of fragrances for businesses. There’s a scent for every brand and environment, from spa fragrances to scenting for hotels or workplace settings. Explore the newest fragrances in our collection below.

The latest Premium Scenting fragrances

The Wellness collection

Wellness has become a cornerstone of global consumer values. The wellness economy reached an estimated $6.3 trillion US dollars in 2023, driving businesses to seek innovative ways to enhance their spaces and meet evolving customer or employee expectations.

A powerful yet subtle way to elevate your business is through the strategic use of scent. Wellness fragrances use ingredients known for their proven benefits and are designed to enhance people’s moods. They can significantly transform an environment, making customers feel relaxed, energised or uplifted and creating emotional connections that can translate into productivity, satisfaction, loyalty and revenue for your business.

Our Wellness fragrances feature patented MoodBoost™ olfactive technology that is scientifically proven to influence the brain’s limbic system and boost specific emotions. Like musical notes forming a melody that resonates with listeners, these fragrances blend different scent notes to activate areas of the brain linked to feelings of happiness, relaxation or energy.

How does Premium Scenting work?

Choosing Premium Scenting by Initial isn’t just an option — it’s a must for businesses looking to stay ahead. Join many of the world’s leading brands who trust us to scent their business environments to transform their spaces, create unforgettable experiences and foster deeper emotional connections with customers, visitors and staff.